Employee engagement – it’s a simple phrase that’s anything but simple to define. It seems like every day there’s a new article identifying “the most important element” for engaging employe…
Co-written by Charles Breen. Bad news travels faster than a Salmonella outbreak on the 4th of July. That’s why when a food safety crisis hits, or any situation that challenges the safety or quali…
Most of the time, when we are talking about hospitals and labor, the result is a cute newborn baby. Nope, on the heels of the Labor Day holiday, we’re taking on a far more contentious topic. Unions.…
Most of the time, when we are talking about hospitals and labor, the result is a cute newborn baby. Nope, on the heels of the Labor Day holiday, we’re taking on a far more contentious topic. Unions.…
These days, most people understand why it’s important for a company to have engaged employees. But where it gets much trickier is the how – how do you make sure your employees are engaged? There a…
For years employers have defaulted to age as the driver in employee engagement strategies. But, age is only a part of the equation. For example, you may have two employees of a similar age at complete…
As part of its growth strategy, Valley Health acquired five referring hospitals as part of its owned network. The compensation and benefits structure varied, and Valley Health wanted to recalibrate it…
When McKesson Medical Surgical relocated its headquarters to a new facility in 2015, the company hoped the move would serve as a catalyst for a cultural transformation. To help with this relocation an…
When you think of global leaders in innovation and technology, you may not immediately think of a tire manufacturer like Bridgestone Americas. However, that’s exactly what Bridgestone was aiming to…
Expertise in Strategic Counsel, Enterprise Risk Management and Public Affairs Expands Padilla’s Corporate Reputation and Communication Capabilities MINNEAPOLIS (September 26, 2017) – Padilla annou…
When it comes to company culture, few events have a bigger impact than a merger or acquisition. Combining companies means bringing together different cultures under one roof, requiring a delicate bala…
Women empowerment has captivated national and international headlines in recent months and continues to spread thanks to the #metoo movement and growing awareness of the gender gap in the workplace. B…
Without question, Snapchat has gained the attention of marketing, advertising and public relations professionals as an increasingly popular social media platform. Brands began tapping into the platfor…
Gone are the days of the generationally-driven workplace. While organizations have focused on employees’ ages when it comes to engagement strategies, new research tells us there’s more to the stor…
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting there. Why? Not becau…
Over the past decade, Corporate Social Responsibility (CSR) has evolved from being a specialized commitment of a few cutting-edge companies to being one of a company’s fundamental building blocks. W…
In a time when physical newsrooms are shrinking and the need for engaging content is growing, the time to transform your news site into a successful online newsroom is now. It’s not enough anymore t…
Note: This post was co-authored by Padilla interns Kayla McMahon and Megan Finkbeiner We’re Kayla and Megan, two interns in Padilla’s Richmond office. We joined Padilla in the beginning of June a…
For many companies today, it’s more difficult than ever to attract and retain great employees. Organizations have had to adapt their strategies to better align with the millennial generation’s wor…
Recently, I attended The Social Shake-Up Show. I was among nearly 600 social media, public relations, marketing and communications pros in attendance. It was a whirlwind two days packed with networkin…
Whenever someone asks me what my favorite part is about working at Padilla, I always give them the same answer: the people. I’ve been so fortunate to spend nearly seven years working with folks who…
Christian Markow and Barry Saunders have spent decades thinking about brand strategy and customer experience while working on top-notch brands, such as GE, Chick-fil-A and Target. They also lead Joe S…
We’ve all read the stats – millennials are taking over the workforce. And, unless you’ve had your head in the sand for the last several years, you’ve also probably heard all of the stereotypes…
It’s that time again where we take stock of all we’ve accomplished and all we wish we’d have accomplished, recharge with family and friends and set our sights on the new year. I for one can’t…
By now you’ve heard of and are probably tired of hearing about Pokémon GO, the viral mobile game that has brought together millions of people. I’ll admit, at first I made fun of people participat…
Internal communications is on the brink of the next big movement for employee engagement and interaction: mobile apps. Straight from the app store, a well-designed mobile app could connect a global wo…
In early July, my mother was admitted to ICU. She has since finished rehab at a transitional care unit (TCU) and is now home. This experience and the recent release of the HCAHPS (Hospital Consumer…
Next week I have the honor of speaking at the PRSA Health Academy Conference with one of our clients, Cynthia Schmidt, the chief of marketing at VCU Health System. I’ve never spoken at a conference,…
It’s the beginning of a new year, and communicators are starting to execute their plans for engaging, informing and inspiring employees in 2015. Here are five free tools to help communicators accom…
Let’s face it, layoffs are not fun. But in all likelihood, there will be layoffs in 2015, and some from major companies which will affect hundreds of individuals. There’s no easy way to handle emp…
Highly skilled employees are hard to find – and keep. That was the persistent theme I heard last week at the Middle-Market Forum 2014 in Minneapolis, sponsored by Twin Cities Business magazine. The…
These days, it seems like everyone is on a mission. But it’s not just frustrated parents petitioning the local school board to reinstate education cuts or foodies encouraging their neighbors to join…
A big component of a successful M&A transaction is identifying and minimizing risks. Do not overlook the risks associated with how communications are handled. You risk sinking a deal if this is no…
Following the height of the pandemic, much was made of “The Great Resignation,” shifting priorities, working from home – and all of this made us reconsider where, how and why we work. And now, w…
The public has changed attitudes toward private sector leadership. Consumers expect responsible, ethical and empathetic business practices. While many business leaders believe showcasing sustainabilit…
Two years ago, Padilla outlined our commitments to do our part to help break the cycle of discrimination, racial injustice, and inequity in our society – more specifically in the communications indu…
Develop your social impact strategy with our 3-step guide In the age of cancel culture, do you ever wonder if your company is speaking out enough, or on the right topics? Well, if so, you’re not alo…
LinkedIn is having a moment. With over 700 million members — among them companies’ current and would-be employees, customers, investors, reporters, analysts and other business influencers — it c…
COVID-19 and the rapid and widespread shift to distributed work teams created an incredible moment for workplace management software – and the interest in this space continues to grow. As the new hy…
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 pandemic. Our intent was to look…
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There are a…
Although vaccines are rolling out across the country, COVID-19 variants also are showing up, which means many companies will continue to delay a return to the office. As a result, we’re starting to…
Co-authored by Matt Sullivan Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of…
There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day and find ourselves in a new dim…
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain…
With the social justice and anti-racism movements front and center throughout the U.S., food & beverage brands need to be culturally “woke” now more than ever before. Following the police kill…
What’s that old saying – “the only constant is change?” While that’s always been the case, there’s more truth to it now than ever before. Companies are being forced to evolve their operati…
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Data…
COVID-19 has required unparalleled business agility. Businesses have had to navigate the knowns, unknowns and uncertainty brought on by the pandemic. They’ve had to adjust marketing plans to ensure…
From restaurant and bar closures to sparse grocery aisles to layoffs and furloughs, there’s no denying that the COVID-19 pandemic has had a major impact on the food and beverage industry. However, t…
It’s fair to say that the economic impact of COVID-19 is hitting nearly every organization, and unfortunately many are facing difficult decisions regarding their employees. Regardless of reason, let…
Beware. Your answer to this question may influence the content you receive. For the past couple of years, media companies have been experimenting with targeting readers based on their mood. Recently,…
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they must al…
For the past two years we have worked with a client who, just last week, moved approximately 600 employees into a new, state-of-the-art facility. The move represents about half of the total employees…
“I deeply resent how we’ve infantilized the workplace. How we feel we have to apologize for having lives. That we don’t trust adults to make the right decisions. How constant connectivity/availa…
“I deeply resent how we’ve infantilized the workplace. How we feel we have to apologize for having lives. That we don’t trust adults to make the right decisions. How constant connectivity/availa…
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Representation in Sports Illust…
Mega mergers. The phrase doesn’t sound good. It hints at corporate behemoths and world domination, if you want to be a little dramatic. However, it describes exactly what is happening in the provide…
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning for customers and em…
If research and data form the brain of your company, the narrative is its heart. Your narrative helps to bring your broader purpose to life. It goes above brand, to the true mission of your organizati…
Whether you’re the gleeful subject of every targeted sale ad or a staunch believer in minimalism, the Thanksgiving holiday and subsequent shopping days provide a chance to vote with our dollars. If…
You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a similar target audience, an…
Can someone please tell me where summer went? It’s hard to believe it, but back-to-school season is upon us, which means our first Padilla NEXTerns summer internship program has officially wrapped.…
Ta da! Here they are: your company’s values. Your team went through the painstaking process of choosing just the right words to convey what your organization is all about. You had your shiny new val…
So, your hospital CEO wants to be a thought leader? Doesn’t everyone? It’s a request that seems to be increasingly common and, while it is possible to build thought leadership over time, this isn�…
Protolabs believes that product designers and manufacturers should be able to quickly and easily develop prototypes and low-volume production runs using digital manufacturing in order to reduce risk a…
Concordia Plan Services (CPS) provides benefits programs to the Lutheran Church Missouri Synod, serving over 6,000 congregations, schools, universities and seminaries, representing 100,000 individuals…
MINNEAPOLIS (April 20, 2018) – The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) awarded Padilla with six awards at the 40th annual Classics Awards. Padilla was recog…
Minneapolis (March 27, 2018) – Produce for Better Health Foundation (PBH), a nonprofit organization whose mission is to increase Americans’ daily consumption of fruits and vegetables for better he…
MINNEAPOLIS (April 21, 2017) – The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) awarded Padilla with six awards at the 39th annual Classics Awards, including Best in…
MINNEAPOLIS (February 21, 2017) – Padilla was recognized as one of the 2017 B2B Top Shops from Chief Marketer, a listing of the top B2B marketing agencies throughout the United States. Chosen by the…
MINNEAPOLIS (May 3, 2016) – Padilla announces employee promotions across four of its offices. Bob McNaney was promoted from vice president to senior vice president in Padilla’s crisis consulta…
MINNEAPOLIS (March 28, 2016) – Sean O’Brien has joined Padilla as vice president of technology and innovation, leading Padilla’s digital strategy, user experience and development teams f…
Few firms understand and appreciate the intricacies of the manufacturing process like we do. We’re fluent in its language. We can influence your plant-floor, executive-office and regulatory audi…
I’ve been attending the National Restaurant Association (NRA) Show since 1995, missing only three over these past 23 years. While the show has obviously changed during this time, the 2018 show that…
If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion colum…
Change is epidemic in the health care industry, particularly in the provider sector, but last week’s announcement of the Bezos-Buffet-Dimon “health care” company startled even the most jaded obs…
On Tuesday, Amazon, Berkshire Hathaway and JPMorgan Chase announced they would create a health care system with the goal of providing quality care for their U.S. employees. According to the joint news…
“Darling you got to let me know…Should I stay or should I go? If you say that you are mine…I’ll be here ’til the end of time…So you got to let me know…Should I stay or should…
According to Pitchbook, 2017 is shaping up to be a record year in terms of capital invested in mergers and acquisitions – the events that recast companies, industries, employee and customer and inve…
via quickmeme In two weeks, we officially welcome summer (whether your local weather agrees or not). These next couple of months usually bring an increase in tans, relaxed faces and vacation stories t…
Mergers, acquisitions, divestitures – these are some of the most challenging communications scenarios corporate teams face. Moreover, they are intense change-management exercises since they introduc…
College debt has long been considered a crisis for students, many of whom feel like they have widening holes in their pockets. Now, some Wall Street analysts predict that the $1.4 trillion student-loa…
Social-savvy individuals from around the country gathered in New York City last week for PR News’ Social Media Conference, where brands, nonprofits and agency experts discussed brand-building and re…
It’s official. Pokémon Go is taking over the world. Maybe that’s a little exaggerated, but not by much. Over the last eight days since Nintendo launched Pokémon Go in the U.S., the app…
Trade shows hold excellent marketing and sales opportunities for B2B companies. But with limited budgets, investment in show-floor real estate might be daunting. Here are three ways you can maximize y…
Being an influential communicator in today’s ever-evolving media landscape can be challenging. So how can we as communicators continue to connect and engage with consumers? Brand journalism and co…
It took years for healthcare providers to accept the term “consumer” when referring to patients. In today’s healthcare economy – one that’s focused more on wellness, prevention and keeping p…
“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw In today’s buyer-controlled world, the most compelling, engaging, insight-drive…
This content was co-authored by Julie McCracken Reputation is a critical component that often determines whether a company can bounce back from a potentially damaging situation. It’s also a determin…
Purpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded pu…
Innovation, integrity and corporate responsibility are hallmarks of well-run businesses. Add in a dash of thought leadership, and a company may gain a distinct competitive advantage. According to Forb…
Any and every organization can learn and benefit from a proactive internal brand-building program. By learning more about internal brand building, any organization can uncover and energize the hidden…
Tis the season for trend articles! PadillaCRT looked at trend predictions for the past few years and looked ahead. We found two trends that deserve more momentum in 2015, two that are “coming soo…
I like beer. A lot. So naturally, I have been thrilled with the onslaught of craft beer breweries in my local beer-drinking bubble within the past two years. As this is a phenomenon occurring througho…
Internal communicators have one of the hardest jobs when it comes to engaging, informing and inspiring associates through communications, because more often than not communicators are forced to use th…
Credit: Flickr User Sebastien Wiertz Over the years, internal communications has changed, and companies now recognize the importance of keeping associates engaged, informed and inspired. An effective…
When it comes to social media, most marketers are on board. We’re posting. We’re monitoring. We’re engaging. Fist bumps all around! It’s true, there are a few companies out there kicking s…
NEW YORK – May 1, 2014 – PadillaCRT today announced that it has been named agency of record for Van Gogh Imports to develop and implement a communications program for two of the importer’s a…
The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics lik…