Insights.

The “Great Resignation” that was ignited by the COVID-19 pandemic continues with a historic number of workers leaving their jobs. CEOs, and healthcare CEOs in particular, are among them. In 2021,…

When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…

Did you know that November is Measurement Month? If you answered “no,” don’t feel bad – you’re probably not alone. Measuring PR effectiveness is often overlooked, misunderstood, or just plai…

Layoffs. It’s a word no one likes to hear. But with ongoing news of cuts at Meta, Twitter, Amazon and more, it’s a hard one to avoid. It’s also not just tech companies being impacted – many in…

In the age of cancel culture, do you ever wonder if your company is speaking out enough, or on the right topics? Well, if so, you’re not alone. But choosing what social issues to take a stand on …

Six months ago, we shared our POV on Elon Musk’s purchase of Twitter...which quickly imploded and seemed to be headed to court. Fast forward to last Friday – the purchase was finalized. So, what d…