Insights.

Our team of strategically creative communicators helps brands worldwide transform with purpose.

The ‘Great Retirement’: A Thought Leadership Opportunity

The “Great Resignation” that was ignited by the COVID-19 pandemic continues with a historic number of workers leaving their jobs. CEOs, and healthcare CEOs in particular, are among them. In 2021,…
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Our Recommendation for the Majority of Brands? Pause on Musk’s Twitter for Now 

When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…
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A Reason to Celebrate PR Measurement

Did you know that November is Measurement Month? If you answered “no,” don’t feel bad – you’re probably not alone. Measuring PR effectiveness is often overlooked, misunderstood, or just plai…
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Communicating About Layoffs In A Post-Pandemic World – What’s Different?

Layoffs. It’s a word no one likes to hear. But with ongoing news of cuts at Meta, Twitter, Amazon and more, it’s a hard one to avoid. It’s also not just tech companies being impacted – many in…
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3 Steps to Developing Your Social Impact Strategy

In the age of cancel culture, do you ever wonder if your company is speaking out enough, or on the right topics? Well, if so, you’re not alone. But choosing what social issues to take a stand on …
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Musk’s Purchase of Twitter Finalized – Padilla POV Update

Six months ago, we shared our POV on Elon Musk’s purchase of Twitter...which quickly imploded and seemed to be headed to court. Fast forward to last Friday – the purchase was finalized. So, what d…
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