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About Us.

One Padilla

We bring together the expertise from our five brands to form a singular ensemble team for each of our clients. This seamless experience across our offices from coast to coast means we’re not big nor small — we’re exactly what you’re looking for.

Padilla
A full-service, strategically ​creative agency helping brands ​ and organizations transform​ through communications.​
Shift Communications
Padilla’s performance communications agency. Helps brands and businesses shift paradigms, transform categories and accelerate company trajectories.
Foodminds
Padilla’s food and nutrition affairs consultancy. Harnesses science, public affairs, food values and communication to meet business and public health objectives.​
Joe Smith
Padilla’s brand consultancy. ​Helps organizations of all kinds make meaning and drive growth through brand strategy, design and activation.
SMS Research Advisors
Padilla’s research arm. Provides actionable research to elevate business strategies and drive results, with approaches that leverage traditional market metrics and behavioral intent to define and predict stakeholder behaviors.

Leadership


Matt Kucharski
President
Heath Rudduck
Chief Creative Officer
Kara Armit
Vice President | Human Resources
Rachel Rice
Vice President | Finance
Tina Charpentier
Executive Vice President | Client Experience
Laura Cubillos
Executive Vice President | Food, Beverage + Nutrition, FoodMinds
Jeff Wilson
Vice President | Workplace Culture
Rick Murray
Executive Vice President | Channels + Digital, SHIFT
Dave Heinsch
Senior Vice President | Corporate Advisory Group
Lauren Tannenbaum
Senior Brand Director | Joe Smith

Limitless Resources

Every day we collaborate across our six offices, and when needed we have immediate, unfettered access to the resources of our global Worldcom partners in every region around the world.

Community

Padilla employees in offices from the West Coast to the Eastern seaboard dedicate personal volunteer time and professional pro bono hours to help others in their communities. See our 2021 Report to the Community for more details.

Social responsibility is one of many reasons Padilla became part of AVENIR GLOBAL in 2018. To learn more about its commitment to communities, download the 2021 AVENIR GLOBAL Corporate Responsibility Report: Rediscovering our space.