Company Culture is a Marathon, Not a Sprint

Although vaccines are rolling out across the country, COVID-19 variants also are showing up, which means many companies will continue to delay a return to the office.

As a result, we’re starting to see businesses getting creative with what they consider perks. While once touting extras like on-site gyms, dining services and “fun” spaces, companies now are offering employees benefits that are more relevant to pandemic times – extra paid time off to care for children or family members, laundry services, gifts mailed to their homes and stipends for home office supplies, to name a few. These are all nice-to-haves, but at the end of the day, the reality is that the foundation – what really drives recruitment, retention, engagement and, ultimately, company performance – is company culture.

As we look at continuing to work remotely well into 2021 – completely reshaping the entire employee experience – if company culture isn’t on your list of priorities, it should be. Cultural assessments can be a good first step in helping you identify where your organization is currently, where you’d like to be and how to get there. To help you get started:

Lastly, understand culture is a marathon, not a sprint. Great company cultures are built and sustained over time, and it takes commitment and resources. Accessing and understanding your culture is the first step.

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This post was originally published on 10/20/20.

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