Padilla Shortlisted for In2 SABRE Awards

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist in four categories:

• Digital Marketing/Advertising with Seafood from Norway
• Start-Up Marketing Campaign with Agoro Carbon Alliance
• Emerging Sector Campaign with Agoro Carbon Alliance
• Audio: Podcasts + Music with the U.S. Highbush Blueberry Council

The In2 SABRE Awards recognizes superior achievement in branding, reputation, and engagement.

An Epic Saga of Taste, Sustainability, and Success

Thanks to centuries of tradition, the Norwegian Seafood Council is a world leader in responsible fishing practices. It produces delicious, sustainably harvested salmon that is 99% antibiotic- and GMO-free. Despite several inherent advantages, Norwegian salmon was failing to rise to the top of the U.S. seafood marketplace.

Padilla was tasked with getting that story out there to build preference among seafood lovers, visibility at supermarkets, and, ultimately, increase market share and sales. Our integrated campaign made a major splash and met every objective.

Reducing Ag’s Carbon Footprint 1 Million Acres at a Time

Agriculture is tied to the climate crisis, contributing 18% of global greenhouse gas emissions while producing food, fuel, and fiber for the world’s growing population. Agriculture can play a significant role in reducing greenhouse gas emissions and make our global food system more sustainable.

Recognizing this opportunity, Agoro Carbon was created in 2021 to accelerate the global transition to climate-smart agriculture practices. The company needed to build trust as an authentic partner ready to support producers through every step of their carbon journey. Their goal was bold: to enroll 1 million acres of farm and pastureland in the company’s first 18 months. Those efforts would sequester more than 5 million tons of carbon by 2033. And that’s what Padilla helped achieve – and exceed – one field at a time.
‍

The Business of Blueberries Podcast Hits High Notes with Industry Listeners

The U.S. Highbush Blueberry Council (USHBC) promotes the growth and well-being of the entire blueberry industry, but direct feedback from growers revealed a lack of awareness and trust in USHBC’s scope, value and effectiveness.

To engage with blueberry growers, marketers, and stakeholders, Padilla created “The Business of Blueberries” podcast, positioning USHBC as the go-to resource, thought leader, and convener of industry experts and voices.

The podcast experienced steady YOY growth in downloads, and 80% of listener survey respondents said that the podcast has helped their business or operation and ranked it as “very valuable.”

Our SHIFT Communications team also won an In2 SABRE Award for its “Cooking Up McDonald’s Employer Brand Love” campaign.

‍