Padilla POV

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A Peek at What you'll Get

A woman in a room sat at a table holding a microphone with people around her.

Media Relations

3 Tips for Delivering Engaging and Effective Communications

As communications advisors, we know this is true: Strategy without effective communication is just an idea. Communication without strategy is just noise.

Looking up at the sky while surrounded by buildings.

Industry Trends

Executive Visibility is No Longer Optional

Executive leaders have long served as the voice and face of their company when the stakes are high.

A queen chess piece on a chess board surrounded by white pieces and black pieces.

Industry Trends

Next-Gen Leadership: Empowering Future Leaders to Step Up, Not Step Away

A company’s sustained viability today is based on its leadership team’s ability to understand and inspire people they're managing.

A stack of old newspapers bundled together.

Industry Trends

In the World of AI, the News Release is an OG Influencer

How and where we search for information is undergoing a frantic transformation.

A jogger outside on grass using their phone.

Health

AI, Attention and Authenticity

It’s no question that engaging consumers along their personal health journeys is an ever-evolving balancing act.

Two cups of green smoothies are on a table with slices of orange and celery spread around.

Food + Beverage

Functional Food and Beverage Trends

In today’s world, consumers are juggling more than ever. They expect their products to do the same.

Padilla employees in New York City volunteer at God's Love We Deliver on 9/11.

Social Impact

Doing Good is Good Business

There’s never been a question about the importance of businesses giving back to the community.

A person jogging in the woods wearing an orange shirt.

Health

Short-Term Moves, Long-Term Vision

Let’s be honest: the healthcare industry is not exactly operating in a calm, predictable environment right now.

A panel at the Fast Company Innovation Festival 2025 featuring four speakers.

Industry Trends

Managing People, Managing AI: Leadership Lessons

At Fast Company Innovation Festival in New York City, AI was one of the hottest topics running through nearly every conversation.

A bunch of scissors hanging on a wooden wall.

Health

What Healthcare Organizations Risk When Cutting PR Budgets in Tight Times

If you feel like every dollar of your marketing or communications budget is under a microscope these days, you’re not alone.

A lightbulb with a bright blurry background

Industry Trends

AI, Energy and Climate at a Crossroads

Increased demand for energy is putting unprecedented strains on national and regional electrical grids and adding emissions.

A yellow vehicle driving through the desert with rock formations in the distance.

Industry Trends

Communicating Travel’s Value in Uncertain Times

Air traffic control in crisis. Cities under civil unrest. The monumental cost of … well, everything.

Colorful curved blocks make a circle pattern together with a blue background.

Social Impact

Communications Guidance for Pride that Brands Can Apply Year-Round

Communications best practices for brands demonstrating their support for the LGBTQ+ community – both during Pride Month and beyond.

An array of green parallel lines, resembling the details of a plant.

Social Impact

Advancing Health Equity in an Evolving Landscape

Let’s face it—change is the only constant in a complex U.S. healthcare ecosystem. One truth remains for communicators: we’ve got work to do.

An orange ship filled with colorful cargo sailing across the ocean.

Industry Trends

How Tariffs are Impacting Communications Between Brands and Buyers

75% of S&P 500 companies anticipate being impacted by tariffs. This has brands asking, is it wise to talk about the cost of business?

The word 'Blah' written over and over on a piece of paper with a pen laying on it. One of the 'Blah's is highlighted.

Media Relations

The Downside of “Filler Words” in Media Interviews

What do “I mean,” and “honestly,” and “basically,” and “so,” all have in common?

Industry Trends

How the C-suite Can Absorb Relentless Change

C-suite leaders and corporate boards have been slammed with tough issues for years. How much change can an organization possibly absorb?

A group of red butterflies sitting on a light blue background.

Media Relations

Crafting Healthcare Communications Strategies in the Face of Constant Change

Healthcare organizations can't afford to rely on the same old playbook.

A close-up image of the pedestrian stop light at an intersection displaying a green person, symbolizing that the pedestrians are now able to cross.

Employee Engagement

Navigating a Shift from Hybrid Work to More In-Office Time?

Do the sidewalks and parking lots near your office seem busier? Whether you like it or not, 2025 just might be the year of the Total Return to the Office.

A train rushes by in a train station as a man walks away from the platform.

Industry Trends

The C-suite is Getting Restless

Let’s get on with it. That’s the sentiment that rang loud and clear in Padilla’s third annual C-suite Perspectives study.

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