Padilla POV

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A Peek at What you'll Get

A Crocodile near water with it's jaws wide open.

Employee Engagement

The Emerging K-Shape in the Modern Economy and Workplace

Economists have long used the term “K-shaped economy” to describe uneven recoveries when some groups surge ahead while others fall behind.

A woman checking the label for a product at the grocery store

Food + Beverage

Navigating the New Food and Beverage Consumer: Why PR, Paid and GEO Must Work Together

Food, beverage and agriculture brands are operating in one of the most complex consumer environments in recent history.

Stairs leading to the ViVE 2026 conference, displaying its corporate sponsors of CHIME + HLTH

Health

ViVE 2026 Recap: From Promise to Proof in Healthcare

Recently, the ViVE meeting gathered healthcare executives, digital health leaders, and solution partners in Los Angeles.

Media Relations

The State of U.S. Media in 2026

The U.S. media ecosystem is entering 2026 under intense pressure.

JPM 2026 Healthcare Conference written on a pink and red background.

Industry Trends

JPM 2026: Takeaways for Healthcare Leaders

At this year’s JPMorgan Healthcare Conference (JPM), companies were no longer rewarded simply for being innovative, AI-enabled, or fast-growing.

The view of a big city through a glass window during a rainy day.

Employee Engagement

Employee Engagement: Best Practices for Layoff Communications

With ongoing economic uncertainty across industries, many leaders are being forced to make difficult decisions.

A glass ball sitting on the sand at the beach in front of the ocean.

Health

5 Strategic Realities Facing Healthcare Leaders in 2026

As 2026 begins, the challenges facing the U.S. healthcare industry feel familiar in many ways.

A bunch of purple streaks on a black background.

Industry Trends

Digital Trendspotting for 2026

As we look ahead to 2026, one thing is clear: the way people engage with brands, platforms and technology is fundamentally changing.

A woman in a room sat at a table holding a microphone with people around her.

Media Relations

3 Tips for Delivering Engaging and Effective Communications

As communications advisors, we know this is true: Strategy without effective communication is just an idea. Communication without strategy is just noise.

Looking up at the sky while surrounded by buildings.

Industry Trends

Executive Visibility is No Longer Optional

Executive leaders have long served as the voice and face of their company when the stakes are high.

A queen chess piece on a chess board surrounded by white pieces and black pieces.

Industry Trends

Next-Gen Leadership: Empowering Future Leaders to Step Up, Not Step Away

A company’s sustained viability today is based on its leadership team’s ability to understand and inspire people they're managing.

A stack of old newspapers bundled together.

Industry Trends

In the World of AI, the News Release is an OG Influencer

How and where we search for information is undergoing a frantic transformation.

A jogger outside on grass using their phone.

Health

AI, Attention and Authenticity

It’s no question that engaging consumers along their personal health journeys is an ever-evolving balancing act.

Two cups of green smoothies are on a table with slices of orange and celery spread around.

Food + Beverage

Functional Food and Beverage Trends

In today’s world, consumers are juggling more than ever. They expect their products to do the same.

Padilla employees in New York City volunteer at God's Love We Deliver on 9/11.

Social Impact

Doing Good is Good Business

There’s never been a question about the importance of businesses giving back to the community.

A person jogging in the woods wearing an orange shirt.

Health

Short-Term Moves, Long-Term Vision

Let’s be honest: the healthcare industry is not exactly operating in a calm, predictable environment right now.

A panel at the Fast Company Innovation Festival 2025 featuring four speakers.

Industry Trends

Managing People, Managing AI: Leadership Lessons

At Fast Company Innovation Festival in New York City, AI was one of the hottest topics running through nearly every conversation.

A bunch of scissors hanging on a wooden wall.

Health

What Healthcare Organizations Risk When Cutting PR Budgets in Tight Times

If you feel like every dollar of your marketing or communications budget is under a microscope these days, you’re not alone.

A lightbulb with a bright blurry background

Industry Trends

AI, Energy and Climate at a Crossroads

Increased demand for energy is putting unprecedented strains on national and regional electrical grids and adding emissions.

A yellow vehicle driving through the desert with rock formations in the distance.

Industry Trends

Communicating Travel’s Value in Uncertain Times

Air traffic control in crisis. Cities under civil unrest. The monumental cost of … well, everything.

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