Richmond Region Tourism Selects Padilla as Partner for Inspiration Marketing Campaign

Category

Company News

Published on:

September 27, 2022

Author:

Agency’s creative storytelling, “hometown” passion and destination marketing and tourism expertise set it apart

RICHMOND, VIRGINIA (Sept. 27, 2022) – Following a highly competitive search, Richmond Region Tourism has selected Padilla as its marketing agency partner for an inspiration campaign to help grow the economy of the Richmond region by attracting visitors and providing great experiences for all.

Padilla is leading an integrated marketing program to drive tourism to the Richmond region – as well as inspire people to live, work, play, and create – for the economic benefit of the entire community. The campaign will be funded with American Rescue Plan Act monies given to Richmond Region Tourism’s jurisdictions to drive tourism recovery. It will also showcase the region’s welcoming spirit and community commitment to diversity, equity and inclusion. In addition, the campaign will create a halo effect to spur economic development and provide local businesses with assets that can be used beyond the tourism industry. The campaign committee included representatives from Greater Richmond Partnership, ChamberRVA, Richmond Region Tourism and several of its jurisdictions.

“We wanted an agency partner with experience and perspective working with brands from across the travel, tourism and hospitality sectors along with a deep commitment to DE&I and we had five excellent Richmond finalists,” said Jack Berry, Richmond Region Tourism president and CEO. “Padilla impressed us with creative storytelling and a strategic cross-channel approach to help build awareness of the region’s welcoming community and attracting visitors to meet, compete, learn, live, build and play in the Richmond region.”

The agency has a significant presence in Richmond and will draw additional expertise from its seven offices across the U.S.

“We have a deep appreciation for the transformation taking place in the region and our teams are excited to be part of it,” said Matt Kucharski, Padilla president. “It’s a diverse mosaic of perspectives and attributes, and we’re looking forward to helping bring forth the many stories that will bring it to life and compel others to value it as much as we do.”

About Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by industry partners such as PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes, SHIFT, FoodMinds, Joe Smith and SMS Research Advisors. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

About Richmond Region Tourism

As the region's primary marketer, Richmond Region Tourism welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers. A nonprofit organization, Richmond Region Tourism offers a comprehensive array of information and services to help the local hospitality industry benefit from the powerful economic engine that is tourism. Richmond Region Tourism promotes seven jurisdictions, including four counties (Chesterfield, Hanover, Henrico, New Kent), two cities (Richmond and Colonial Heights) and the town of Ashland. For more information, VisitRichmondVA.com.

Media contact: Julie.Behr@PadillaCo.com

RELATED Posts

Company News

Joe Smith Wins Six Transform Awards North America

Joe Smith, the brand consultancy of Padilla, earned Gold, Silver and Highly Commended honors at the 2022 Transform Awards North America in New York.

Jeff Wilson in a group photo holding his award.

Company News

Diversity Action Alliance Names Jeff Wilson as a Top Five Honoree

Padilla’s vice president of Social Impact, Jeff Wilson, was featured among the 2024 DAA G.E.M.S cohort as a Top Five honoree.

Brooke Worden, Heath Rudduck, and Matt Kucharski of Padilla posing with their award from the Best of Business event.

Company News

Padilla is a TCB Best of Business Award Winner

Padilla has been named a Silver Winner in the Public Relations category at the 2025 Twin Cities Business Best of Business Awards.

Company News

Padilla Named to Chief Marketer 200

Padilla has been named among the Chief Marketer 200 (CM200) in the B2B Brand Engagement Agencies category.

Company News

Rosalie Morton Promoted to SVP, Channels

Padilla has promoted Rosalie Morton to senior vice president, Channels.

Brooke Worden's headshot from the torso up, wearing a black blazer.

Company News

Padilla Welcomes Brooke Worden, SVP, Corporate Strategic Advisory

Brooke brings more than 25 years of corporate communications expertise to the firm.

Company News

Padilla Hires New Crisis Team Leader

Chris Werle brings three decades of high-profile crisis communications and issues management experience to the agency.

A 2024 AdFed show poster with the words 'unedited' across the bottom.

Company News

Padilla Earns AdFed MN Award

Padilla wins a Silver Pin for its “Grab a Boost of Blue” internet commercial campaign with the U.S. Highbush Blueberry Council.

A black and white photo of Matt Kucharski.

Company News

Padilla President Matt Kucharski Elected to PR Council Board of Directors

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media.

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

A group of Padilla employees taking a photo together in front of a PRSA banner in a room with a brick wall in the background.

Company News

Padilla Earns 4 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 46th annual Classics Awards.

Company News

Padilla Earns Honors at PRSA New York Awards

The New York chapter of the Public Relations Society of America recognized Padilla at the 2024 Big Apple Awards.

Company News

Padilla Earns Seven Region 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with seven awards at the 2022 Region 3 Best of NAMA awards ceremony in Des Moines, Iowa.

4 Padilla employees are holding their Avenir award plaques, standing together for a group photo

Company News

AVENIR GLOBAL Names 2024 Achievement Awards Honorees

Padilla’s parent company, AVENIR GLOBAL, announced its annual Achievement Awards celebrating the achievements of employees.

Company News

Padilla Earns Ad Fed Minnesota Award

Padilla earned a Bronze Pin award at The Show, sponsored by The Advertising Federation of Minnesota (Ad Fed).

The Drum Awards symbol on a bunch of white poker chips.

Company News

Padilla Earns Bronze at The Drum Awards

Padilla has been recognized by The Drum Awards Festival 2024 with a bronze in the Advertising: Online Video Campaign category with the U.S. Highbush Blueberry Council.

A person in a jump suit with the words 'brand refresh team' on the back is spray painting an empty wall. The words 'Suit Up! It's time for a brand refresh' are on the wall as well.

Company News

Suit Up, It’s Time for a Brand Refresh.

Padilla has ushered in a new look and feel for 2025 and beyond.

In2 SABRE Award

Company News

Padilla Shortlisted for In2 SABRE Awards

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist.

A display of In2 Sabre Award trophies lined up on a table with the words Innovation SABRE Awards North America 2025 finalists over it

Company News

Padilla Shortlisted for 2025 PRovoke In2 SABRE Awards

Padilla is a PRovoke Innovation SABRE Awards North America finalist in two categories.

Company News

C-suite Perspectives on Workplace and Business Trends

New study from Padilla reveals a trend that leaders feel a renewed sense of urgency to move things forward to drive their strategic business objectives.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.