Richmond Region Tourism Selects Padilla as Partner for Inspiration Marketing Campaign

Category

Company News

Published on:

September 27, 2022

Author:

Agency’s creative storytelling, “hometown” passion and destination marketing and tourism expertise set it apart

RICHMOND, VIRGINIA (Sept. 27, 2022) – Following a highly competitive search, Richmond Region Tourism has selected Padilla as its marketing agency partner for an inspiration campaign to help grow the economy of the Richmond region by attracting visitors and providing great experiences for all.

Padilla is leading an integrated marketing program to drive tourism to the Richmond region – as well as inspire people to live, work, play, and create – for the economic benefit of the entire community. The campaign will be funded with American Rescue Plan Act monies given to Richmond Region Tourism’s jurisdictions to drive tourism recovery. It will also showcase the region’s welcoming spirit and community commitment to diversity, equity and inclusion. In addition, the campaign will create a halo effect to spur economic development and provide local businesses with assets that can be used beyond the tourism industry. The campaign committee included representatives from Greater Richmond Partnership, ChamberRVA, Richmond Region Tourism and several of its jurisdictions.

“We wanted an agency partner with experience and perspective working with brands from across the travel, tourism and hospitality sectors along with a deep commitment to DE&I and we had five excellent Richmond finalists,” said Jack Berry, Richmond Region Tourism president and CEO. “Padilla impressed us with creative storytelling and a strategic cross-channel approach to help build awareness of the region’s welcoming community and attracting visitors to meet, compete, learn, live, build and play in the Richmond region.”

The agency has a significant presence in Richmond and will draw additional expertise from its seven offices across the U.S.

“We have a deep appreciation for the transformation taking place in the region and our teams are excited to be part of it,” said Matt Kucharski, Padilla president. “It’s a diverse mosaic of perspectives and attributes, and we’re looking forward to helping bring forth the many stories that will bring it to life and compel others to value it as much as we do.”

About Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by industry partners such as PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes, SHIFT, FoodMinds, Joe Smith and SMS Research Advisors. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

About Richmond Region Tourism

As the region's primary marketer, Richmond Region Tourism welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers. A nonprofit organization, Richmond Region Tourism offers a comprehensive array of information and services to help the local hospitality industry benefit from the powerful economic engine that is tourism. Richmond Region Tourism promotes seven jurisdictions, including four counties (Chesterfield, Hanover, Henrico, New Kent), two cities (Richmond and Colonial Heights) and the town of Ashland. For more information, VisitRichmondVA.com.

Media contact: Julie.Behr@PadillaCo.com

RELATED Posts

A poster for the 2024 Telly Awards that asks for people to vote for us.

Company News

Padilla Shortlisted for The People’s Telly Awards

Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council.

A group of Padilla employees taking a photo together in front of a PRSA banner in a room with a brick wall in the background.

Company News

Padilla Earns 4 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 46th annual Classics Awards.

4 Padilla employees are holding their Avenir award plaques, standing together for a group photo

Company News

AVENIR GLOBAL Names 2024 Achievement Awards Honorees

Padilla’s parent company, AVENIR GLOBAL, announced its annual Achievement Awards celebrating the achievements of employees.

A circle with the w3 awards logo inside that says 2024 silver winner at the bottom.

Company News

Padilla Earns Three w3 Awards

Padilla has been recognized by the Academy of Interactive & Visual Arts with three Silver w3 Awards.

Company News

Moleaer Selects Padilla to Lead Digital Marketing Program

Moleaer Inc. has selected Padilla to develop and implement its digital marketing program.

A woman at a podium for the 2023 Virginia Public Relations Awards.

Company News

Padilla Earns Best-in-Show Award at 2023 Virginia Public Relations Awards

Padilla was recognized with six awards, including Best-in-Show of the Capital Award category, during the 2023 Virginia PR Awards.

Company News

Padilla Hires New Healthcare Group Leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead.

A 2024 AdFed show poster with the words 'unedited' across the bottom.

Company News

Padilla Earns AdFed MN Award

Padilla wins a Silver Pin for its “Grab a Boost of Blue” internet commercial campaign with the U.S. Highbush Blueberry Council.

Company News

Padilla Named to Chief Marketer 200

Padilla has been named among the Chief Marketer 200 (CM200) in the B2B Brand Engagement Agencies category.

A blue green banner displaying that we are Telly winners with a trophy.

Company News

Padilla Earns 3 Telly Awards

Padilla was recognized by the Telly Awards for our campaigns with the Florida Department of Citrus and Hennepin County.

A silver anvils medal from the Public Relations Society of America with "finalist" across the front on a blue ribbon.

Company News

Padilla is a PRSA Anvil Awards Finalist

Padilla is a finalist with the Norwegian Seafood Council for the 2025 Public Relations Society of America (PRSA) Anvil Awards.

Company News

Padilla Earns Ad Fed Minnesota Award

Padilla earned a Bronze Pin award at The Show, sponsored by The Advertising Federation of Minnesota (Ad Fed).

Company News

Padilla Earns Five Minnesota Classics Awards

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) recognized Padilla with five awards.

The Drum Awards symbol on a bunch of white poker chips.

Company News

Padilla Earns Bronze at The Drum Awards

Padilla has been recognized by The Drum Awards Festival 2024 with a bronze in the Advertising: Online Video Campaign category with the U.S. Highbush Blueberry Council.

The 2024 silver anvil finalist medal, a silver circle with a blue ribbon across the bottom.

Company News

Padilla is Anvil Awards Finalist

Padilla is a finalist for the PRSA Anvil Awards, which honors communications campaigns and the tactics that contributed their success.

A red ribbon next to black text on a white background stating The Drum Awards finalist for Marketing in the Americas 2025.

Company News

Padilla Shortlisted for The Drum Awards

Padilla has been recognized by The Drum Awards for Marketing 2025 with Jack Link’s and our National Jerky Day 2024 campaign.

Company News

Rosalie Morton Promoted to SVP, Channels

Padilla has promoted Rosalie Morton to senior vice president, Channels.

Padilla employees Yoni, Marianna, Ally, and Rosa at a table at the Big Apple 2025 Award show.

Company News

Padilla Earns 4 PRSA-NY Big Apple Awards

Padilla was recognized by the New York chapter of the Public Relations Society of America (PRSA-NY) at the 2025 Big Apple Awards.

Company News

Padilla Earns Seven Region 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with seven awards at the 2022 Region 3 Best of NAMA awards ceremony in Des Moines, Iowa.

Padilla employees Mike & Yoni in front of a PR Net 100 Step and repeat.

Company News

Padilla is a PR Net 100 Honoree

Padilla has been named among The PR Net 100, which celebrates creativity, innovation and impact in public relations.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.