The Valentine Selects Padilla as its Digital Partner

Category

Company News

Published on:

June 1, 2023

Author:

Agency’s digital & creative expertise, strategic approach, and “hometown” passion
set it apart

RICHMOND, VIRGINIA (June 1, 2023) – Following a highly competitive search, The Valentine – a premier local history and culture museum based in Richmond, Virginia – has selected Padilla as its digital marketing agency partner. Padilla is leading the effort to overhaul the museum’s website ahead of The Valentine’s 125th anniversary and upcoming exhibitions later this year.  

Padilla is building a strategic digital approach spanning information architecture, UX and design to strengthen connections with The Valentine’s audience of online and in-person museum guests, donors, walking tour enthusiasts, history buffs, educators, and students.

“We wanted an agency partner with experience creating unique and engaging digital platforms that could help us build lasting relationships with our visitors,” said The Valentine’s Director, Bill Martin. “The Valentine strives to tell great Richmond Stories and be a welcoming place for everyone. Padilla is a ‘hometown’ team who understands our mission and how to best connect with our diverse audience and community.”

The Valentine has been collecting, preserving, and interpreting Richmond Stories for more than a century. The museum explores the complicated and nuanced history of the Richmond region to challenge and inspire a diverse audience. Through bold exhibitions, innovative tours, special events, school programs, and research, The Valentine facilitates courageous and inclusive conversations about Richmond’s past to help inform the museum’s future.

“Partnering with The Valentine is an exciting opportunity for our team to help the museum transform with purpose through courageous conversations and communications that make a positive impact for all visitors,” said Matt Kucharski, Padilla president. “Transformation is not possible without innovation and we’re well-suited to support The Valentine’s mission to engage with audiences today and for future generations.”

About Padilla
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

About The Valentine
The Valentine has been collecting, preserving, and interpreting Richmond Stories for over a century. Located in the heart of historic downtown, The Valentine uses the complicated and nuanced history of this important region to challenge and inspire a diverse audience. From bold exhibitions and innovative tours to special community events, fascinating school programs, and research opportunities, The Valentine is committed to engaging with a broad audience in an ongoing dialogue about the significance and relevance of the city’s history. Learn more about the museum at TheValentine.org.  

RELATED Posts

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

Company News

Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record.

Company News

Padilla Earns Ad Fed Minnesota Award

Padilla earned a Bronze Pin award at The Show, sponsored by The Advertising Federation of Minnesota (Ad Fed).

A group of Padilla employees take a photo together holding an award.

Company News

Padilla Earns 4 PRSA National Anvil Awards

Padilla was recognized with four awards at the 2024 Public Relations Society of America (PRSA) Anvil Awards.

Company News

C-suite Perspectives on Workplace and Business Trends

New study from Padilla reveals a trend that leaders feel a renewed sense of urgency to move things forward to drive their strategic business objectives.

A person is awarded a SABRE award on stage, shaking hands with the presenter of the award.

Company News

Padilla Earns In2 SABRE Award

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America winner.

A blue green banner displaying that we are Telly winners with a trophy.

Company News

Padilla Earns 3 Telly Awards

Padilla was recognized by the Telly Awards for our campaigns with the Florida Department of Citrus and Hennepin County.

Jeff Wilson, co-host of the PRSA Anvil Awards, with Anne-Kristine Øen of the Norwegian Seafood Council US, accepting the Silver Anvil trophy.

Company News

Padilla Earns PRSA Silver Anvil Award

Padilla was recognized as a Silver Anvil winner with the Norwegian Seafood Council at the 2025 Public Relations Society of America (PRSA) Anvil Awards.

Padilla employees Juliette and Rosa in front of a step & repeat at the Drum Awards.

Company News

Padilla Earns Gold at The Drum Awards for Marketing

Padilla was named as a Gold and Bronze winner with Jack Link's at The Drum Awards.

A headshot of Ryan Smartt, newly appointed vice president of Financial Services at Padilla.

Company News

Padilla Welcomes Financial Services Practice Lead

Ryan Smartt brings nearly 20 years of strategic corporate communications experience to the agency.

Brooke Worden's headshot from the torso up, wearing a black blazer.

Company News

Padilla Welcomes Brooke Worden, SVP, Corporate Strategic Advisory

Brooke brings more than 25 years of corporate communications expertise to the firm.

A poster for the 2024 Telly Awards that asks for people to vote for us.

Company News

Padilla Shortlisted for The People’s Telly Awards

Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council.

A silver anvils medal from the Public Relations Society of America with "finalist" across the front on a blue ribbon.

Company News

Padilla is a PRSA Anvil Awards Finalist

Padilla is a finalist with the Norwegian Seafood Council for the 2025 Public Relations Society of America (PRSA) Anvil Awards.

Padilla Employees gathered at the Virginia PR Awards ceremony holding their awards

Company News

Padilla Earns Best in Show at the Virginia PR Awards

The Richmond chapter of the Public Relations Society of America recognized Padilla with 10 awards, including Best in Show honors.

A woman at a podium for the 2023 Virginia Public Relations Awards.

Company News

Padilla Earns Best-in-Show Award at 2023 Virginia Public Relations Awards

Padilla was recognized with six awards, including Best-in-Show of the Capital Award category, during the 2023 Virginia PR Awards.

A group of Padilla employees taking a photo together in a white room.

Company News

Padilla Earns 7 Virginia Public Relations Awards

2024 Virginia PR Awards winners were recognized for the most creative and effective communication strategies and tactics.

Company News

Padilla Earns Two 2023 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

A collection of silver trophys awarded at the SABRE awards.

Company News

Padilla Shortlisted for 2025 SABRE Awards

Padilla is recognized by PRovoke Media as a North American SABRE Award finalist with Jack Link’s.

Company News

Padilla Earns Honors at PRSA New York Awards

The New York chapter of the Public Relations Society of America recognized Padilla at the 2024 Big Apple Awards.

Company News

Padilla Hires New Crisis Team Leader

Chris Werle brings three decades of high-profile crisis communications and issues management experience to the agency.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.