The Valentine Selects Padilla as its Digital Partner

Category

Company News

Published on:

June 1, 2023

Author:

Agency’s digital & creative expertise, strategic approach, and “hometown” passion
set it apart

RICHMOND, VIRGINIA (June 1, 2023) – Following a highly competitive search, The Valentine – a premier local history and culture museum based in Richmond, Virginia – has selected Padilla as its digital marketing agency partner. Padilla is leading the effort to overhaul the museum’s website ahead of The Valentine’s 125th anniversary and upcoming exhibitions later this year.  

Padilla is building a strategic digital approach spanning information architecture, UX and design to strengthen connections with The Valentine’s audience of online and in-person museum guests, donors, walking tour enthusiasts, history buffs, educators, and students.

“We wanted an agency partner with experience creating unique and engaging digital platforms that could help us build lasting relationships with our visitors,” said The Valentine’s Director, Bill Martin. “The Valentine strives to tell great Richmond Stories and be a welcoming place for everyone. Padilla is a ‘hometown’ team who understands our mission and how to best connect with our diverse audience and community.”

The Valentine has been collecting, preserving, and interpreting Richmond Stories for more than a century. The museum explores the complicated and nuanced history of the Richmond region to challenge and inspire a diverse audience. Through bold exhibitions, innovative tours, special events, school programs, and research, The Valentine facilitates courageous and inclusive conversations about Richmond’s past to help inform the museum’s future.

“Partnering with The Valentine is an exciting opportunity for our team to help the museum transform with purpose through courageous conversations and communications that make a positive impact for all visitors,” said Matt Kucharski, Padilla president. “Transformation is not possible without innovation and we’re well-suited to support The Valentine’s mission to engage with audiences today and for future generations.”

About Padilla
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

About The Valentine
The Valentine has been collecting, preserving, and interpreting Richmond Stories for over a century. Located in the heart of historic downtown, The Valentine uses the complicated and nuanced history of this important region to challenge and inspire a diverse audience. From bold exhibitions and innovative tours to special community events, fascinating school programs, and research opportunities, The Valentine is committed to engaging with a broad audience in an ongoing dialogue about the significance and relevance of the city’s history. Learn more about the museum at TheValentine.org.  

RELATED Posts

The logo for the Ragan PR Daily 2024 Awards in dark blue text with a white background.

Company News

Padilla is a PR Daily 2024 Award Winner

Padilla has earned a PR Daily 2024 Award with Agoro Carbon Alliance in the Campaign by Industry category.

Company News

Padilla Earns AdFed Minnesota Awards

Padilla earned Silver and Bronze Pin awards at The Show, sponsored by The Advertising Federation of Minnesota (AdFed).

A headshot of Ryan Smartt, newly appointed vice president of Financial Services at Padilla.

Company News

Padilla Welcomes Financial Services Practice Lead

Ryan Smartt brings nearly 20 years of strategic corporate communications experience to the agency.

A group of Padilla employees take a photo together holding an award.

Company News

Padilla Earns 4 PRSA National Anvil Awards

Padilla was recognized with four awards at the 2024 Public Relations Society of America (PRSA) Anvil Awards.

Company News

Moleaer Selects Padilla to Lead Digital Marketing Program

Moleaer Inc. has selected Padilla to develop and implement its digital marketing program.

Company News

Padilla Named to Chief Marketer 200

Padilla has been named among the Chief Marketer 200 (CM200) in the B2B Brand Engagement Agencies category.

A poster for the 2024 Telly Awards that asks for people to vote for us.

Company News

Padilla Shortlisted for The People’s Telly Awards

Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council.

Company News

Joe Smith Wins Six Transform Awards North America

Joe Smith, the brand consultancy of Padilla, earned Gold, Silver and Highly Commended honors at the 2022 Transform Awards North America in New York.

Company News

Padilla Hires New Healthcare Group Leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead.

A group of Padilla employees taking a photo together in front of a PRSA banner in a room with a brick wall in the background.

Company News

Padilla Earns 4 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 46th annual Classics Awards.

Company News

Padilla Earns Seven Region 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with seven awards at the 2022 Region 3 Best of NAMA awards ceremony in Des Moines, Iowa.

Company News

Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record.

A collection of SABRE awards trophies on a table.

Company News

Padilla Shortlisted for SABRE Awards

Padilla is a PRovoke SABRE Awards finalist in two categories: Consumer Goods: Food & Beverage and B2B: Energy & Natural Resources.

Company News

Padilla Earns 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with three awards at the 2022 Best of NAMA national awards ceremony.

A group of Padilla employees taking a photo together in a white room.

Company News

Padilla Earns 7 Virginia Public Relations Awards

2024 Virginia PR Awards winners were recognized for the most creative and effective communication strategies and tactics.

Company News

Padilla Earns Two 2023 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

A poster for the 45th annual Telly Awards which contains a disco ball and trophy with other various shapes on a blue background.

Company News

Padilla Earns 9 Telly Awards

Our work with the U.S. Highbush Blueberry Council and Richmond Region Tourism earned nine Telly Award wins.

Company News

Padilla Earns 5 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 44th annual Classics Awards.

A black and white photo of Matt Kucharski.

Company News

Padilla President Matt Kucharski Elected to PR Council Board of Directors

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media.

4 Padilla employees are holding their Avenir award plaques, standing together for a group photo

Company News

AVENIR GLOBAL Names 2024 Achievement Awards Honorees

Padilla’s parent company, AVENIR GLOBAL, announced its annual Achievement Awards celebrating the achievements of employees.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.