Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Category

Company News

Published on:

May 20, 2022

Author:

Agency’s creativity, passion and deep expertise in food importer, distributor, retailer
and food-service channel marketing set it apart  

MINNEAPOLIS (May 20, 2022) – Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States. The NSC works together with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.

Padilla is leading an integrated marketing program to help increase demand for and the value of Norwegian seafood in the U.S.

“We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations,” said Anne-Kristine Øen, Seafood from Norway, Director USA. “Padilla impressed us with their experience in this space, fully integrated approach, extensive retail and food-service knowledge, and strong digital expertise. We believe their strategic counsel and creative talent will help build the Seafood from Norway brand among key stakeholders and drive market share in the U.S. for our delicious, healthy and sustainable seafood.”  

“The NSC is a global leader in the seafood industry, and we are excited to help bring their unique story to importers and distributors, and retail and food-service audiences to help them grow their businesses with Seafood from Norway,” said Laura Cubillos, executive vice president, Food, Beverage and Nutrition Practice, Padilla and founding partner, FoodMinds. “Our team can’t wait to make a positive difference for the industry with this program.”

“This new partnership with Seafood from Norway adds another premium international client promoting country-of-origin products to our food, beverage and nutrition portfolio,” said Matt Kucharski, Padilla president. “It’s a tremendous opportunity to help an organization focused on innovation and sustainability transform its brand experience with consumers and the stakeholders connected to them.”  

About Padilla
Padilla is a full-service public relations agency that transforms brands and organizations through strategically creative communications. Our work across deep areas of sector expertise in food, beverage and nutrition, health, technology, agriculture, consumer marketing and financial services, is consistently recognized by industry partners such as PRWeek, PRovoke and PRSA, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT, FoodMinds, Joe Smith and SMS Research Advisors. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

About Norwegian Seafood Council
The Norwegian Seafood Council (NSC) aims to increase the value of Norwegian seafood resources through market insights, market development, market risk management and reputational risk management in select markets around the world. The Council works to identify opportunities for Norwegian seafood products in both new and established markets. NSC is the approval authority for Norwegian seafood exporters. The Council also acts as an advisor for the Ministry of Trade, Industry and Fisheries in affairs concerning seafood exports and trade. For more information, visit Seafood.no.  

Media contact: Julie.Behr@PadillaCo.com

RELATED Posts

A red ribbon next to black text on a white background stating The Drum Awards finalist for Marketing in the Americas 2025.

Company News

Padilla Shortlisted for The Drum Awards

Padilla has been recognized by The Drum Awards for Marketing 2025 with Jack Link’s and our National Jerky Day 2024 campaign.

Company News

Padilla Named to Chief Marketer 200

Padilla has been named among the Chief Marketer 200 (CM200) in the B2B Brand Engagement Agencies category.

A headshot of Ryan Smartt, newly appointed vice president of Financial Services at Padilla.

Company News

Padilla Welcomes Financial Services Practice Lead

Ryan Smartt brings nearly 20 years of strategic corporate communications experience to the agency.

Company News

Padilla Earns Ad Fed Minnesota Award

Padilla earned a Bronze Pin award at The Show, sponsored by The Advertising Federation of Minnesota (Ad Fed).

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

Company News

Padilla Hires New Healthcare Group Leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead.

Company News

Padilla Earns 2023 Best of NAMA Award

The National Agri-Marketing Association recognized Padilla with a 2023 Best of NAMA national award in the Webinars and Podcasts category.

A silver banner displaying Padilla's award for their work with Jack Link's

Company News

Padilla is an AAF D8 Silver ADDY Winner

Padilla’s campaign with Jack Link’s for National Jerky Day 2024 is a Silver ADDY® winner.

Company News

Tina Charpentier Receives Ragan’s Top Women in Communications Award

Tina Charpentier, Padilla executive vice president, Client Experience, is a Ragan’s Top Women in Communications Awards honoree.

A person in a jump suit with the words 'brand refresh team' on the back is spray painting an empty wall. The words 'Suit Up! It's time for a brand refresh' are on the wall as well.

Company News

Suit Up, It’s Time for a Brand Refresh.

Padilla has ushered in a new look and feel for 2025 and beyond.

Company News

Padilla Earns Two Virginia Public Relations Awards

Padilla was recognized with two Awards of Excellence during the 2022 Virginia Public Relations Awards ceremony.

Company News

Padilla Earns 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with three awards at the 2022 Best of NAMA national awards ceremony.

A group of Padilla employees take a photo together holding an award.

Company News

Padilla Earns 4 PRSA National Anvil Awards

Padilla was recognized with four awards at the 2024 Public Relations Society of America (PRSA) Anvil Awards.

Company News

Padilla Earns Seven Region 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with seven awards at the 2022 Region 3 Best of NAMA awards ceremony in Des Moines, Iowa.

A poster for the 2024 Telly Awards that asks for people to vote for us.

Company News

Padilla Shortlisted for The People’s Telly Awards

Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council.

A woman at a podium for the 2023 Virginia Public Relations Awards.

Company News

Padilla Earns Best-in-Show Award at 2023 Virginia Public Relations Awards

Padilla was recognized with six awards, including Best-in-Show of the Capital Award category, during the 2023 Virginia PR Awards.

The 2024 silver anvil finalist medal, a silver circle with a blue ribbon across the bottom.

Company News

Padilla is Anvil Awards Finalist

Padilla is a finalist for the PRSA Anvil Awards, which honors communications campaigns and the tactics that contributed their success.

Company News

Padilla Earns 2 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

Company News

Moleaer Selects Padilla to Lead Digital Marketing Program

Moleaer Inc. has selected Padilla to develop and implement its digital marketing program.

A circle with the w3 awards logo inside that says 2024 silver winner at the bottom.

Company News

Padilla Earns Three w3 Awards

Padilla has been recognized by the Academy of Interactive & Visual Arts with three Silver w3 Awards.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.