Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Category

Company News

Published on:

May 20, 2022

Author:

Agency’s creativity, passion and deep expertise in food importer, distributor, retailer
and food-service channel marketing set it apart  

MINNEAPOLIS (May 20, 2022) – Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record in the United States. The NSC works together with the Norwegian fisheries and aquaculture industry to develop global export markets for Norwegian seafood.

Padilla is leading an integrated marketing program to help increase demand for and the value of Norwegian seafood in the U.S.

“We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations,” said Anne-Kristine Øen, Seafood from Norway, Director USA. “Padilla impressed us with their experience in this space, fully integrated approach, extensive retail and food-service knowledge, and strong digital expertise. We believe their strategic counsel and creative talent will help build the Seafood from Norway brand among key stakeholders and drive market share in the U.S. for our delicious, healthy and sustainable seafood.”  

“The NSC is a global leader in the seafood industry, and we are excited to help bring their unique story to importers and distributors, and retail and food-service audiences to help them grow their businesses with Seafood from Norway,” said Laura Cubillos, executive vice president, Food, Beverage and Nutrition Practice, Padilla and founding partner, FoodMinds. “Our team can’t wait to make a positive difference for the industry with this program.”

“This new partnership with Seafood from Norway adds another premium international client promoting country-of-origin products to our food, beverage and nutrition portfolio,” said Matt Kucharski, Padilla president. “It’s a tremendous opportunity to help an organization focused on innovation and sustainability transform its brand experience with consumers and the stakeholders connected to them.”  

About Padilla
Padilla is a full-service public relations agency that transforms brands and organizations through strategically creative communications. Our work across deep areas of sector expertise in food, beverage and nutrition, health, technology, agriculture, consumer marketing and financial services, is consistently recognized by industry partners such as PRWeek, PRovoke and PRSA, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes SHIFT, FoodMinds, Joe Smith and SMS Research Advisors. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.

About Norwegian Seafood Council
The Norwegian Seafood Council (NSC) aims to increase the value of Norwegian seafood resources through market insights, market development, market risk management and reputational risk management in select markets around the world. The Council works to identify opportunities for Norwegian seafood products in both new and established markets. NSC is the approval authority for Norwegian seafood exporters. The Council also acts as an advisor for the Ministry of Trade, Industry and Fisheries in affairs concerning seafood exports and trade. For more information, visit Seafood.no.  

Media contact: Julie.Behr@PadillaCo.com

RELATED Posts

A display of In2 Sabre Award trophies lined up on a table with the words Innovation SABRE Awards North America 2025 finalists over it

Company News

Padilla Shortlisted for 2025 PRovoke In2 SABRE Awards

Padilla is a PRovoke Innovation SABRE Awards North America finalist in two categories.

Company News

Padilla Earns 2023 Best of NAMA Award

The National Agri-Marketing Association recognized Padilla with a 2023 Best of NAMA national award in the Webinars and Podcasts category.

A blue badge honoring the Chief Marketer Top Agencies of the Year for 2025

Company News

Padilla is a Chief Marketer 2025 Top Agency of the Year

Padilla has been named among the Chief Marketer 2025 Top Agencies of the Year.

In2 SABRE Award

Company News

Padilla Shortlisted for In2 SABRE Awards

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist.

Company News

Padilla Earns AdFed Minnesota Awards

Padilla earned Silver and Bronze Pin awards at The Show, sponsored by The Advertising Federation of Minnesota (AdFed).

Company News

Tina Charpentier Receives Ragan’s Top Women in Communications Award

Tina Charpentier, Padilla executive vice president, Client Experience, is a Ragan’s Top Women in Communications Awards honoree.

A group of Padilla employees taking a photo together in front of a PRSA banner in a room with a brick wall in the background.

Company News

Padilla Earns 4 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 46th annual Classics Awards.

A Gold Pin trophy displaying Padilla's win for their work with Jack Link's.

Company News

Padilla Earns Gold AdFed MN Award

Padilla takes home a Gold Pin in the Single Event category at The Show 2025.

A circle with the w3 awards logo inside that says 2024 silver winner at the bottom.

Company News

Padilla Earns Three w3 Awards

Padilla has been recognized by the Academy of Interactive & Visual Arts with three Silver w3 Awards.

Company News

Joe Smith Wins Six Transform Awards North America

Joe Smith, the brand consultancy of Padilla, earned Gold, Silver and Highly Commended honors at the 2022 Transform Awards North America in New York.

Company News

Padilla Earns Two 2023 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

Company News

Padilla Earns Honors at PRSA New York Awards

The New York chapter of the Public Relations Society of America recognized Padilla at the 2024 Big Apple Awards.

Company News

Richmond Region Tourism Selects Padilla as Partner for Inspiration Marketing Campaign

Padilla is leading an integrated marketing program to drive tourism to the Richmond region.

Company News

Moleaer Selects Padilla to Lead Digital Marketing Program

Moleaer Inc. has selected Padilla to develop and implement its digital marketing program.

Company News

Padilla Earns 5 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 44th annual Classics Awards.

Golden Arc Awards written out in gold and green.

Company News

Padilla Earns Honors at the 2023 Golden ARC Awards

Padilla earned five awards at the Golden ARC Awards which honors stellar work created by PR professionals in the agricultural industry.

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

Company News

Jeff Wilson Receives PRSA Richmond’s Excellence in Public Relations Award

Jeff Wilson, VP of Workplace Culture, DEI and Chief of Staff at Padilla, has been honored with a career achievement award from PRSA Richmond.

Company News

Padilla Earns Five Minnesota Classics Awards

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) recognized Padilla with five awards.

Company News

Padilla Hires New Crisis Team Leader

Chris Werle brings three decades of high-profile crisis communications and issues management experience to the agency.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.