Padilla is Anvil Awards Finalist

Padilla is a finalist with four campaigns in the Public Relations Society of America (PRSA) Anvil Awards:

• Marketing: Consumer Products – Regional Focus with Norwegian Seafood Council
• Integrated Communications: B2B with Agoro Carbon Alliance
• Media Relations: B2B with Landscape Structures, Inc.
• Multicultural PR with Blue Cross and Blue Shield of Minnesota and ThreeSixty Journalism

In 2024, the PRSA will celebrate its 80^th anniversary of the Anvil Awards, which honor the best strategic communications campaigns and the tactics that contributed to the success of overall programs.

An Epic Saga of Taste, Sustainability, and Success

Thanks to centuries of tradition, the Norwegian Seafood Council is a world leader in responsible fishing practices. It produces delicious, sustainably harvested salmon, that is 99% antibiotic- and GMO-free. Despite several inherent advantages, Norwegian salmon was failing to rise to the top of the U.S. seafood marketplace.

Padilla was tasked with getting that story out there to build preference among seafood lovers, visibility at supermarkets, and, ultimately, increase market share and sales. Our integrated campaign made a major splash and met every objective.

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Reducing Ag’s Carbon Footprint 1 Million Acres at a Time
Agriculture is tied to the climate crisis, contributing 18% of global greenhouse gas emissions while producing food, fuel, and fiber for the world’s growing population. Agriculture can play a significant role in reducing greenhouse gas emissions and make our global food system more sustainable.

Recognizing this opportunity, Agoro Carbon was created in 2021 to accelerate the global transition to climate-smart agriculture practices. The company needed to build trust as an authentic partner ready to support producers through every step of their carbon journey. Their goal was bold: to enroll 1 million acres of farm and pastureland in the company’s first 18 months. Those efforts would sequester more than 5 million tons of carbon by 2033. And that’s what Padilla helped achieve – and exceed – one field at a time.

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Playground Manufacturer Makes Its Media Moon Shot

Landscape Structures is a commercial playground manufacturer.

Padilla had success with local media using the company’s creative director and inclusive play specialist as subject matter experts. In 2023, Padilla was tasked with an expanded effort to educate audiences about the company’s leadership in design and inclusive play to maximize the visibility of Landscape Structures’ experts through earned channels.

Landscape Structures identified Fast Company as a dream target. Padilla delivered that and more. Through a blend of proactive and reactive media relations, Padilla drove results that pleased customers, sales representatives, and internal audiences.

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Disrupting the Mainstream Narrative on Racial Health Equity

In 2023, as the nation reeled from the pandemic, America's youth continued to experience serious mental health issues. These trends served as further momentum for Blue Cross and Blue Shield of Minnesota and ThreeSixty Journalism’s annual TV broadcast camp.

Nine high school students participated and created video packages focused on mental health and racial and health equity issues in Minnesota. Students were paired with industry leaders from prominent media outlets and universities – mastering everything from scriptwriting to on-camera interviewing. Students’ stories were amplified by local media – further disrupting the mainstream narrative in Minnesota and empowering youth voices.

Our FoodMinds team was also named a Silver Anvil finalist with its “Fit to EmpowHER” campaign with Danone Light + Fit.

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