Rosalie Morton Promoted to SVP, Channels

Category

Company News

Published on:

January 24, 2023

Author:

Position to focus on growth of Connection Strategy initiative  
and Paid Media offerings  

MINNEAPOLIS (Jan. 24, 2023) – Padilla has promoted Rosalie Morton to senior vice president, Channels. She oversees the agency’s paid media, social media, and media relations specialist teams, developing connection strategies and integrated marketing programs for clients. This appointment reflects the firm’s emphasis on helping clients build, grow and protect their brands and reputations through integrated strategic communications programs.  

With a focus on emerging platforms and tactics, members of the Channels team embed themselves in complex integrated accounts, offering ongoing strategy and support. Rosalie leads the agency’s approach to connection strategy, ensuring that integrated programs utilize the right mix of channels – media relations, paid media, and social media – to reach target audiences with messaging that resonates and drives results.  

“As the lines between different communications and marketing channels continue to blur, the Padilla Channels team is at the forefront of developing strategies that bring together the best blend, including native content, paid and organic social, influencers, earned media, display, CTV, search and more. With our roots in PR, we bring a focused message and storytelling approach to each of these techniques, making them far more integrated and effective than a siloed approach,” said Morton. “And, we always have our eye on what’s next for our clients, as we watch Twitter evolve and see AI offerings like ChatGPT quickly gain momentum.”  

With 12 years of experience at the firm, Rosalie has held positions focused on media relations, client management and social media early in her career. As social media evolved into a paid medium, she developed the agency’s approach to paid social. This diverse experience provided her with deep knowledge across integrated programs, making her uniquely suited to lead Channels. Under her leadership, the Channels team has more than tripled in size. This transformation, coupled with her omnichannel experience, led the firm to promote her to vice president, Channels in 2020. Client partners include Dole Food Company, Edward Jones, Cargill, Norwegian Seafood Council and Mayo Clinic, among others.  

“Compelling content is only as successful as the connection strategy that delivers it – to the right people, at the right time, in the right place – with the desired outcome,” said Matt Kucharski, president, Padilla. “Rosalie is the quintessential next-generation leader, and her contemporary approach and valuable experience will help assure that every client program benefits from a digital-first connection strategy.”  

About Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by industry partners such as PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes, SHIFT, FoodMinds and Joe Smith. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com

RELATED Posts

The logo for the Ragan PR Daily 2024 Awards in dark blue text with a white background.

Company News

Padilla is a PR Daily 2024 Award Winner

Padilla has earned a PR Daily 2024 Award with Agoro Carbon Alliance in the Campaign by Industry category.

A circle with the w3 awards logo inside that says 2024 silver winner at the bottom.

Company News

Padilla Earns Three w3 Awards

Padilla has been recognized by the Academy of Interactive & Visual Arts with three Silver w3 Awards.

The 2024 silver anvil finalist medal, a silver circle with a blue ribbon across the bottom.

Company News

Padilla is Anvil Awards Finalist

Padilla is a finalist for the PRSA Anvil Awards, which honors communications campaigns and the tactics that contributed their success.

A person is awarded a SABRE award on stage, shaking hands with the presenter of the award.

Company News

Padilla Earns In2 SABRE Award

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America winner.

Company News

Padilla Earns 5 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 44th annual Classics Awards.

Company News

Padilla Earns Two Virginia Public Relations Awards

Padilla was recognized with two Awards of Excellence during the 2022 Virginia Public Relations Awards ceremony.

Company News

Padilla Earns Honors at PRSA New York Awards

The New York chapter of the Public Relations Society of America recognized Padilla at the 2024 Big Apple Awards.

Company News

Padilla Earns Five Minnesota Classics Awards

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) recognized Padilla with five awards.

Company News

Padilla Hires New Crisis Team Leader

Chris Werle brings three decades of high-profile crisis communications and issues management experience to the agency.

A group of Padilla employees take a photo together holding an award.

Company News

Padilla Earns 4 PRSA National Anvil Awards

Padilla was recognized with four awards at the 2024 Public Relations Society of America (PRSA) Anvil Awards.

A group of Padilla employees taking a photo together in front of a PRSA banner in a room with a brick wall in the background.

Company News

Padilla Earns 4 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 46th annual Classics Awards.

A 2024 AdFed show poster with the words 'unedited' across the bottom.

Company News

Padilla Earns AdFed MN Award

Padilla wins a Silver Pin for its “Grab a Boost of Blue” internet commercial campaign with the U.S. Highbush Blueberry Council.

Company News

Tina Charpentier Receives Ragan’s Top Women in Communications Award

Tina Charpentier, Padilla executive vice president, Client Experience, is a Ragan’s Top Women in Communications Awards honoree.

Company News

Joe Smith Wins Six Transform Awards North America

Joe Smith, the brand consultancy of Padilla, earned Gold, Silver and Highly Commended honors at the 2022 Transform Awards North America in New York.

Company News

Padilla Named to Chief Marketer 200

Padilla has been named among the Chief Marketer 200 (CM200) in the B2B Brand Engagement Agencies category.

Company News

Padilla Earns 2 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

A poster for the 2024 Telly Awards that asks for people to vote for us.

Company News

Padilla Shortlisted for The People’s Telly Awards

Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council.

Company News

The Valentine Selects Padilla as its Digital Partner

The Valentine – a premier local history and culture museum based in Richmond, Virginia – has selected Padilla as its digital marketing agency partner.

Company News

Padilla Hires New Healthcare Group Leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead.

Company News

Padilla Earns Ad Fed Minnesota Award

Padilla earned a Bronze Pin award at The Show, sponsored by The Advertising Federation of Minnesota (Ad Fed).

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.