Rosalie Morton Promoted to SVP, Channels

Category

Company News

Published on:

January 24, 2023

Author:

Position to focus on growth of Connection Strategy initiative  
and Paid Media offerings  

MINNEAPOLIS (Jan. 24, 2023) – Padilla has promoted Rosalie Morton to senior vice president, Channels. She oversees the agency’s paid media, social media, and media relations specialist teams, developing connection strategies and integrated marketing programs for clients. This appointment reflects the firm’s emphasis on helping clients build, grow and protect their brands and reputations through integrated strategic communications programs.  

With a focus on emerging platforms and tactics, members of the Channels team embed themselves in complex integrated accounts, offering ongoing strategy and support. Rosalie leads the agency’s approach to connection strategy, ensuring that integrated programs utilize the right mix of channels – media relations, paid media, and social media – to reach target audiences with messaging that resonates and drives results.  

“As the lines between different communications and marketing channels continue to blur, the Padilla Channels team is at the forefront of developing strategies that bring together the best blend, including native content, paid and organic social, influencers, earned media, display, CTV, search and more. With our roots in PR, we bring a focused message and storytelling approach to each of these techniques, making them far more integrated and effective than a siloed approach,” said Morton. “And, we always have our eye on what’s next for our clients, as we watch Twitter evolve and see AI offerings like ChatGPT quickly gain momentum.”  

With 12 years of experience at the firm, Rosalie has held positions focused on media relations, client management and social media early in her career. As social media evolved into a paid medium, she developed the agency’s approach to paid social. This diverse experience provided her with deep knowledge across integrated programs, making her uniquely suited to lead Channels. Under her leadership, the Channels team has more than tripled in size. This transformation, coupled with her omnichannel experience, led the firm to promote her to vice president, Channels in 2020. Client partners include Dole Food Company, Edward Jones, Cargill, Norwegian Seafood Council and Mayo Clinic, among others.  

“Compelling content is only as successful as the connection strategy that delivers it – to the right people, at the right time, in the right place – with the desired outcome,” said Matt Kucharski, president, Padilla. “Rosalie is the quintessential next-generation leader, and her contemporary approach and valuable experience will help assure that every client program benefits from a digital-first connection strategy.”  

About Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across a range of industry sectors is consistently recognized by industry partners such as PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes, SHIFT, FoodMinds and Joe Smith. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com

RELATED Posts

In2 SABRE Award

Company News

Padilla Shortlisted for In2 SABRE Awards

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist.

A poster for the 2024 Telly Awards that asks for people to vote for us.

Company News

Padilla Shortlisted for The People’s Telly Awards

Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council.

A silver banner displaying Padilla's award for their work with Jack Link's

Company News

Padilla is an AAF D8 Silver ADDY Winner

Padilla’s campaign with Jack Link’s for National Jerky Day 2024 is a Silver ADDY® winner.

A group of Padilla employees taking a photo together in a white room.

Company News

Padilla Earns 7 Virginia Public Relations Awards

2024 Virginia PR Awards winners were recognized for the most creative and effective communication strategies and tactics.

Company News

Padilla Named to Chief Marketer 200

Padilla has been named among the Chief Marketer 200 (CM200) in the B2B Brand Engagement Agencies category.

A Gold Pin trophy displaying Padilla's win for their work with Jack Link's.

Company News

Padilla Earns Gold AdFed MN Award

Padilla takes home a Gold Pin in the Single Event category at The Show 2025.

A woman at a podium for the 2023 Virginia Public Relations Awards.

Company News

Padilla Earns Best-in-Show Award at 2023 Virginia Public Relations Awards

Padilla was recognized with six awards, including Best-in-Show of the Capital Award category, during the 2023 Virginia PR Awards.

The Drum Awards symbol on a bunch of white poker chips.

Company News

Padilla Earns Bronze at The Drum Awards

Padilla has been recognized by The Drum Awards Festival 2024 with a bronze in the Advertising: Online Video Campaign category with the U.S. Highbush Blueberry Council.

Company News

Norwegian Seafood Council Selects Padilla as U.S. Public Relations AOR

Following a highly competitive search, the Norwegian Seafood Council (NSC) has selected Padilla as its public relations agency of record.

A poster for the 45th annual Telly Awards which contains a disco ball and trophy with other various shapes on a blue background.

Company News

Padilla Earns 9 Telly Awards

Our work with the U.S. Highbush Blueberry Council and Richmond Region Tourism earned nine Telly Award wins.

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

Company News

Padilla Earns Ad Fed Minnesota Award

Padilla earned a Bronze Pin award at The Show, sponsored by The Advertising Federation of Minnesota (Ad Fed).

Jeff Wilson in a group photo holding his award.

Company News

Diversity Action Alliance Names Jeff Wilson as a Top Five Honoree

Padilla’s vice president of Social Impact, Jeff Wilson, was featured among the 2024 DAA G.E.M.S cohort as a Top Five honoree.

A large collection of best of NAMA awards that are dedicated to Padilla for various clients sitting on a table.

Company News

Padilla Receives Honors at Region 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla at the 2024 Region 3 Best of NAMA awards ceremony in Des Moines, Iowa.

Golden Arc Awards written out in gold and green.

Company News

Padilla Earns Honors at the 2023 Golden ARC Awards

Padilla earned five awards at the Golden ARC Awards which honors stellar work created by PR professionals in the agricultural industry.

4 Padilla employees are holding their Avenir award plaques, standing together for a group photo

Company News

AVENIR GLOBAL Names 2024 Achievement Awards Honorees

Padilla’s parent company, AVENIR GLOBAL, announced its annual Achievement Awards celebrating the achievements of employees.

Company News

Richmond Region Tourism Selects Padilla as Partner for Inspiration Marketing Campaign

Padilla is leading an integrated marketing program to drive tourism to the Richmond region.

Company News

Padilla Earns AdFed Minnesota Awards

Padilla earned Silver and Bronze Pin awards at The Show, sponsored by The Advertising Federation of Minnesota (AdFed).

A headshot of Ryan Smartt, newly appointed vice president of Financial Services at Padilla.

Company News

Padilla Welcomes Financial Services Practice Lead

Ryan Smartt brings nearly 20 years of strategic corporate communications experience to the agency.

Company News

Jeff Wilson Receives PRSA Richmond’s Excellence in Public Relations Award

Jeff Wilson, VP of Workplace Culture, DEI and Chief of Staff at Padilla, has been honored with a career achievement award from PRSA Richmond.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.