Padilla Launches Engage to Change™ to Help Companies Build Change Resilience and Employee Engagement

Category

Company News

Published on:

January 21, 2026

Author:

Padilla has launched a new offering to strengthen change resilience and employee engagement for brands and organizations. Padilla Engage to Change™, the latest offering from the firm’s Corporate Strategic Advisory group, is a change communications and employee engagement approach designed to provide organizations with a clear, actionable roadmap to navigate change, such as market shifts, new technologies and business processes like AI, mergers and acquisitions, and leadership transitions.  

As pressures on businesses accelerate, often causing employee burnout and fatigue, organizations increasingly recognize that without employee buy-in, even the most well-designed strategies can fail.

“Change is constant, but that doesn’t mean leaders and their employees are always prepared to manage it,” said Dave Heinsch, senior vice president and leader of Padilla’s Corporate Strategic Advisory group. “Within disruption lies an opportunity for organizations to transform, and that’s where Engage to Change comes in. It helps leadership deal with otherwise unmitigated risk by building the cultural resilience, clarity and confidence needed to align teams and move forward.”  

Engage to Change helps organizations turn uncertainty and hesitancy into growth with three phases:

  1. Assess: Padilla evaluates the organization across seven key attributes and determines a change resilience profile and baseline level.  
  1. Plan: Leveraging insights from the assessment, Padilla creates a tailored change communications plan and provides recommendations for navigating the change.
  1. Execute: Padilla implements the plan, providing tactical support, strategic guidance and measurement optimization.

“When organizations prioritize employees during transformation efforts, they can shift from resisting change to being champions for change,” said Brooke Worden, senior vice president and employee engagement lead, Padilla. “Engage to Change is focused on communication, activation and empowerment to ensure leaders and employees are well-equipped to thrive through any type of organizational change.”  

RELATED Posts

A black and white photo of Matt Kucharski.

Company News

Padilla President Matt Kucharski Elected to PR Council Board of Directors

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media.

In2 SABRE Award

Company News

Padilla Shortlisted for In2 SABRE Awards

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist.

Company News

Padilla Earns Two Virginia Public Relations Awards

Padilla was recognized with two Awards of Excellence during the 2022 Virginia Public Relations Awards ceremony.

Two people holding two PRSA anvil awards together on stage at the award show.

Company News

Padilla and SHIFT Receive Honors at National PRSA Anvil Awards

Padilla and SHIFT earned a PRSA Silver Anvil Award with Citrix. The agency also received an Award of Commendation with Church Mutual.

A blue and gold badge that says Chief Marketer agency of the year 2026 honoree.

Company News

Padilla is a Chief Marketer 2026 Top Agency of the Year

Padilla has been named among the Chief Marketer 2026 Top Agencies of the Year as one of the most innovative marketing agencies in the industry.

A display of In2 Sabre Award trophies lined up on a table with the words Innovation SABRE Awards North America 2025 finalists over it

Company News

Padilla Shortlisted for 2025 PRovoke In2 SABRE Awards

Padilla is a PRovoke Innovation SABRE Awards North America finalist in two categories.

The Drum Awards symbol on a bunch of white poker chips.

Company News

Padilla Earns Bronze at The Drum Awards

Padilla has been recognized by The Drum Awards Festival 2024 with a bronze in the Advertising: Online Video Campaign category with the U.S. Highbush Blueberry Council.

Padilla Employees gathered at the Virginia PR Awards ceremony holding their awards

Company News

Padilla Earns Best in Show at the Virginia PR Awards

The Richmond chapter of the Public Relations Society of America recognized Padilla with 10 awards, including Best in Show honors.

Company News

Moleaer Selects Padilla to Lead Digital Marketing Program

Moleaer Inc. has selected Padilla to develop and implement its digital marketing program.

David Russel from Padilla with a trophy from the Richmond Show

Company News

Padilla Earns Silver Ad Club Richmond Award

Padilla was recognized by the Advertising Club of Richmond with a Silver Award at the Richmond Show.

Golden Arc Awards written out in gold and green.

Company News

Padilla Earns Honors at the 2023 Golden ARC Awards

Padilla earned five awards at the Golden ARC Awards which honors stellar work created by PR professionals in the agricultural industry.

A group of Padilla employees take a photo together holding an award.

Company News

Padilla Earns 4 PRSA National Anvil Awards

Padilla was recognized with four awards at the 2024 Public Relations Society of America (PRSA) Anvil Awards.

The logo for the Ragan PR Daily 2024 Awards in dark blue text with a white background.

Company News

Padilla is a PR Daily 2024 Award Winner

Padilla has earned a PR Daily 2024 Award with Agoro Carbon Alliance in the Campaign by Industry category.

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

A group of Padilla employees taking a photo together in a white room.

Company News

Padilla Earns 7 Virginia Public Relations Awards

2024 Virginia PR Awards winners were recognized for the most creative and effective communication strategies and tactics.

Jeff Wilson in a group photo holding his award.

Company News

Diversity Action Alliance Names Jeff Wilson as a Top Five Honoree

Padilla’s vice president of Social Impact, Jeff Wilson, was featured among the 2024 DAA G.E.M.S cohort as a Top Five honoree.

A blue badge honoring the Chief Marketer Top Agencies of the Year for 2025

Company News

Padilla is a Chief Marketer 2025 Top Agency of the Year

Padilla has been named among the Chief Marketer 2025 Top Agencies of the Year.

A silver anvils medal from the Public Relations Society of America with "finalist" across the front on a blue ribbon.

Company News

Padilla is a PRSA Anvil Awards Finalist

Padilla is a finalist with the Norwegian Seafood Council for the 2025 Public Relations Society of America (PRSA) Anvil Awards.

A green badge with black text stating it is an Audience Honor award

Company News

Padilla Earns Audience Honor at Shorty Impact Awards

Padilla has been named the Audience Honor winner with Hennepin County at the Shorty Impact Awards.

A collection of silver trophys awarded at the SABRE awards.

Company News

Padilla Shortlisted for 2025 SABRE Awards

Padilla is recognized by PRovoke Media as a North American SABRE Award finalist with Jack Link’s.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.