Padilla Launches Engage to Change™ to Help Companies Build Change Resilience and Employee Engagement

Category

Company News

Published on:

January 21, 2026

Author:

Padilla has launched a new offering to strengthen change resilience and employee engagement for brands and organizations. Padilla Engage to Change™, the latest offering from the firm’s Corporate Strategic Advisory group, is a change communications and employee engagement approach designed to provide organizations with a clear, actionable roadmap to navigate change, such as market shifts, new technologies and business processes like AI, mergers and acquisitions, and leadership transitions.  

As pressures on businesses accelerate, often causing employee burnout and fatigue, organizations increasingly recognize that without employee buy-in, even the most well-designed strategies can fail.

“Change is constant, but that doesn’t mean leaders and their employees are always prepared to manage it,” said Dave Heinsch, senior vice president and leader of Padilla’s Corporate Strategic Advisory group. “Within disruption lies an opportunity for organizations to transform, and that’s where Engage to Change comes in. It helps leadership deal with otherwise unmitigated risk by building the cultural resilience, clarity and confidence needed to align teams and move forward.”  

Engage to Change helps organizations turn uncertainty and hesitancy into growth with three phases:

  1. Assess: Padilla evaluates the organization across seven key attributes and determines a change resilience profile and baseline level.  
  1. Plan: Leveraging insights from the assessment, Padilla creates a tailored change communications plan and provides recommendations for navigating the change.
  1. Execute: Padilla implements the plan, providing tactical support, strategic guidance and measurement optimization.

“When organizations prioritize employees during transformation efforts, they can shift from resisting change to being champions for change,” said Brooke Worden, senior vice president and employee engagement lead, Padilla. “Engage to Change is focused on communication, activation and empowerment to ensure leaders and employees are well-equipped to thrive through any type of organizational change.”  

RELATED Posts

Company News

Rosalie Morton Promoted to SVP, Channels

Padilla has promoted Rosalie Morton to senior vice president, Channels.

Company News

Padilla Hires New Healthcare Group Leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead.

A black and white photo of Matt Kucharski.

Company News

Padilla President Matt Kucharski Elected to PR Council Board of Directors

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media.

Brooke Worden's headshot from the torso up, wearing a black blazer.

Company News

Padilla Welcomes Brooke Worden, SVP, Corporate Strategic Advisory

Brooke brings more than 25 years of corporate communications expertise to the firm.

Company News

The Valentine Selects Padilla as its Digital Partner

The Valentine – a premier local history and culture museum based in Richmond, Virginia – has selected Padilla as its digital marketing agency partner.

The logo for the Ragan PR Daily 2024 Awards in dark blue text with a white background.

Company News

Padilla is a PR Daily 2024 Award Winner

Padilla has earned a PR Daily 2024 Award with Agoro Carbon Alliance in the Campaign by Industry category.

Padilla Employees gathered at the Virginia PR Awards ceremony holding their awards

Company News

Padilla Earns Best in Show at the Virginia PR Awards

The Richmond chapter of the Public Relations Society of America recognized Padilla with 10 awards, including Best in Show honors.

Company News

Padilla Earns Two 2023 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

A person is awarded a SABRE award on stage, shaking hands with the presenter of the award.

Company News

Padilla Earns In2 SABRE Award

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America winner.

Company News

Padilla Earns 5 Minnesota PRSA Classics Awards

Padilla's campaigns with Jack Link's, Hennepin County, GREATER MSP Partnership, and BlueCross BlueShield of Minnesota won awards.

A 2024 AdFed show poster with the words 'unedited' across the bottom.

Company News

Padilla Earns AdFed MN Award

Padilla wins a Silver Pin for its “Grab a Boost of Blue” internet commercial campaign with the U.S. Highbush Blueberry Council.

Company News

Padilla Earns 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with three awards at the 2022 Best of NAMA national awards ceremony.

Company News

Tina Charpentier Receives Ragan’s Top Women in Communications Award

Tina Charpentier, Padilla executive vice president, Client Experience, is a Ragan’s Top Women in Communications Awards honoree.

A silver badge representing finalist status

Company News

Padilla is a PRSA Anvil Awards Finalist

Padilla is a finalist with Seafood from Norway and Hennepin County for the 2026 Public Relations Society of America (PRSA) Anvil Awards.

A poster for the 45th annual Telly Awards which contains a disco ball and trophy with other various shapes on a blue background.

Company News

Padilla Earns 9 Telly Awards

Our work with the U.S. Highbush Blueberry Council and Richmond Region Tourism earned nine Telly Award wins.

A collection of silver trophys awarded at the SABRE awards.

Company News

Padilla Shortlisted for 2025 SABRE Awards

Padilla is recognized by PRovoke Media as a North American SABRE Award finalist with Jack Link’s.

Company News

Padilla Earns 2 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

A group of Padilla employees take a photo together holding an award.

Company News

Padilla Earns 4 PRSA National Anvil Awards

Padilla was recognized with four awards at the 2024 Public Relations Society of America (PRSA) Anvil Awards.

A group of Padilla employees taking a photo together in front of a PRSA banner in a room with a brick wall in the background.

Company News

Padilla Earns 4 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 46th annual Classics Awards.

Padilla employees Mike & Yoni in front of a PR Net 100 Step and repeat.

Company News

Padilla is a PR Net 100 Honoree

Padilla has been named among The PR Net 100, which celebrates creativity, innovation and impact in public relations.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.