Padilla is a 2026 SABRE Awards Finalist

Padilla is recognized by PRovoke Media as a North American SABRE Award finalist with Hennepin County in the Public Education category. Among more than 2,000 entries, the SABRE Awards recognizes superior achievement in branding, reputation and engagement.  

Trash or Cash: Hennepin County Weighs the Cost of Wasted Food

In 2023, Hennepin County developed a Zero Waste Plan to meet the County’s goal of diverting 90% or more of waste from landfills. The County turned to Padilla to launch a behavior change campaign in 2024 aimed at encouraging residents to waste less food.  

Research showed that a key motivator for residents to make that change was the economic impact of all that wasted food. That key insight became the rallying cry for an integrated campaign called Trash or Cash to help residents make the behavior change stick.