Padilla

Shortlisted

for

2025

PRovoke

In2

SABRE

Awards

Recognized among more than 900 total entries in the 2025 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist in two categories:

• Experiential Marketing: Digital Promo & Activation with Jack Link’s

• Social Media and Community Management: Overall Use of Social Media & Platforms with Richmond Region Tourism

The In2 SABRE Awards recognize superior branding, reputation, and engagement achievements.

Sky-High Sales: Jack Link’s Takes National Jerky Day 2024 to New Heights

Jack Link’s invented National Jerky Day (NJD), and while past efforts were big on spectacle, they didn’t always drive sales figures worth celebrating. In 2024, Jack Link’s CEO said, “Get as much jerky in peoples’ mouths as possible!” And that is exactly what we did.

The Richmond Region Speaks For Itself

To help spur tourism recovery post-pandemic, Richmond Region Tourism (RRT) needed an inspirational campaign to drive hospitality and economic development. We cut through the noise with a destination campaign that “Speaks for Itself”.

Our SHIFT Communications team is also a finalist in the Start-Up Marketing Campaign category for “Sparking Launch Love for a New Dating App” with PreVue.  

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