Padilla Shortlisted for SABRE Awards

Category

Company News

Published on:

April 2, 2024

Author:

Recognized among more than 2,000 entries in the 2024 competition, Padilla is a PRovoke SABRE Awards North America finalist in two categories:

  • Consumer Goods: Food & Beverage with Seafood from Norway
  • B2B: Energy & Natural Resources with Agoro Carbon Alliance

The SABRE Awards recognize superior achievement in branding, reputation, and engagement.

An Epic Saga of Taste, Sustainability, and Success

The Norwegian Seafood Council is a world leader in responsible fishing practices thanks to centuries of tradition. It produces delicious, sustainably harvested salmon that is 99% antibiotic- and GMO-free. Despite several inherent advantages, Norwegian salmon failed to rise to the top of the U.S. seafood marketplace.

Padilla was tasked with getting that story out there to build preference among seafood lovers, visibility at supermarkets, and, ultimately, increase market share and sales. Our integrated campaign made a major splash and met every objective.

Reducing Ag’s Carbon Footprint 1 Million Acres at a Time
Agriculture is tied to the climate crisis, contributing 18% of global greenhouse gas emissions while producing food, fuel, and fiber for the world’s growing population. Agriculture can significantly reduce greenhouse gas emissions and make our global food system more sustainable.

Recognizing this opportunity, Agoro Carbon was created in 2021 to accelerate the global transition to climate-smart agriculture practices. The company needed to build trust as an authentic partner ready to support producers through every step of their carbon journey. Their goal was bold: to enroll 1 million acres of farm and pastureland in the company’s first 18 months. Those efforts would sequester more than 5 million tons of carbon by 2033. And that’s what Padilla helped achieve – and exceed – one field at a time.


Our SHIFT Communications team is also a finalist in the Corporate Reputation: Employer Brand category for its “Cooking Up McDonald’s Employer Brand Love” campaign.

RELATED Posts

A red ribbon next to black text on a white background stating The Drum Awards finalist for Marketing in the Americas 2025.

Company News

Padilla Shortlisted for The Drum Awards

Padilla has been recognized by The Drum Awards for Marketing 2025 with Jack Link’s and our National Jerky Day 2024 campaign.

Company News

Rosalie Morton Promoted to SVP, Channels

Padilla has promoted Rosalie Morton to senior vice president, Channels.

Golden Arc Awards written out in gold and green.

Company News

Padilla Earns Honors at the 2023 Golden ARC Awards

Padilla earned five awards at the Golden ARC Awards which honors stellar work created by PR professionals in the agricultural industry.

Two people holding two PRSA anvil awards together on stage at the award show.

Company News

Padilla and SHIFT Receive Honors at National PRSA Anvil Awards

Padilla and SHIFT earned a PRSA Silver Anvil Award with Citrix. The agency also received an Award of Commendation with Church Mutual.

A circle with the w3 awards logo inside that says 2024 silver winner at the bottom.

Company News

Padilla Earns Three w3 Awards

Padilla has been recognized by the Academy of Interactive & Visual Arts with three Silver w3 Awards.

Brooke Worden's headshot from the torso up, wearing a black blazer.

Company News

Padilla Welcomes Brooke Worden, SVP, Corporate Strategic Advisory

Brooke brings more than 25 years of corporate communications expertise to the firm.

Company News

Padilla Earns 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with three awards at the 2022 Best of NAMA national awards ceremony.

The 2024 silver anvil finalist medal, a silver circle with a blue ribbon across the bottom.

Company News

Padilla is Anvil Awards Finalist

Padilla is a finalist for the PRSA Anvil Awards, which honors communications campaigns and the tactics that contributed their success.

Company News

Padilla Earns Five Minnesota Classics Awards

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) recognized Padilla with five awards.

Padilla Employees gathered at the Virginia PR Awards ceremony holding their awards

Company News

Padilla Earns Best in Show at the Virginia PR Awards

The Richmond chapter of the Public Relations Society of America recognized Padilla with 10 awards, including Best in Show honors.

A group of Padilla employees taking a photo together in a white room.

Company News

Padilla Earns 7 Virginia Public Relations Awards

2024 Virginia PR Awards winners were recognized for the most creative and effective communication strategies and tactics.

Company News

Padilla Earns 2023 Best of NAMA Award

The National Agri-Marketing Association recognized Padilla with a 2023 Best of NAMA national award in the Webinars and Podcasts category.

From left to right, headshots of the promoted SVPs at Padilla: Michelle Amoroso, Amy Jensen, Jeff Wilson

Company News

Padilla Announces Senior Leadership Promotions

Michelle Amoroso, Amy Jensen and Jeff Wilson have been promoted to senior vice presidents.

Padilla employees Juliette and Rosa in front of a step & repeat at the Drum Awards.

Company News

Padilla Earns Gold at The Drum Awards for Marketing

Padilla was named as a Gold and Bronze winner with Jack Link's at The Drum Awards.

Company News

Jeff Wilson Receives PRSA Richmond’s Excellence in Public Relations Award

Jeff Wilson, VP of Workplace Culture, DEI and Chief of Staff at Padilla, has been honored with a career achievement award from PRSA Richmond.

Company News

Padilla Earns Seven Region 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with seven awards at the 2022 Region 3 Best of NAMA awards ceremony in Des Moines, Iowa.

Company News

Richmond Region Tourism Selects Padilla as Partner for Inspiration Marketing Campaign

Padilla is leading an integrated marketing program to drive tourism to the Richmond region.

A 2024 AdFed show poster with the words 'unedited' across the bottom.

Company News

Padilla Earns AdFed MN Award

Padilla wins a Silver Pin for its “Grab a Boost of Blue” internet commercial campaign with the U.S. Highbush Blueberry Council.

A silver anvils medal from the Public Relations Society of America with "finalist" across the front on a blue ribbon.

Company News

Padilla is a PRSA Anvil Awards Finalist

Padilla is a finalist with the Norwegian Seafood Council for the 2025 Public Relations Society of America (PRSA) Anvil Awards.

Company News

Joe Smith Wins Six Transform Awards North America

Joe Smith, the brand consultancy of Padilla, earned Gold, Silver and Highly Commended honors at the 2022 Transform Awards North America in New York.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.