Padilla and SHIFT Receive Honors at National PRSA Anvil Awards

Category

Company News

Published on:

June 9, 2023

Author:

MINNEAPOLIS (June 9, 2023) – Public Relations Society of America (PRSA), the nation’s leading professional organization serving the communications community, honored Padilla and SHIFT Communications with a Silver Anvil Award (B2B/Content Marketing) for its work with Citrix. The Silver Anvil Awards celebrate the best strategic public relations campaigns of the year and outstanding organizational excellence.

  • As the way we worked changed, Citrix had the answer to securing remote workforces, and while they were already a leader in on-prem virtual desktop infrastructure (VDI), decision-makers were less aware of its cloud-based Desktop as a Service (DaaS). Citrix worked with us to create DJ DaaS and The Notorious VDI, the first-ever, musically inspired Citrix-branded characters. Through a multichannel social campaign strategy (#DaasJams), the DaaS team racked up millions of engagements and views, reaching Citrix’s audience the exact way our insights proved necessary, exceeding expectations and industry standards. View the case study here.

The agency was also recognized with an Award of Commendation with Church Mutual Insurance in the the B2B Media Relations category.

  • Church Mutual partnered with us to shape a public relations strategy to address post-pandemic concerns of leadership teams of houses of worship, nonprofits, schools, camps and other purpose-driven organizations turning to trusted sources for guidance. The strategy focused on deepening relationships with industry media and building trust among key opinion leaders to reach Church Mutual’s core audiences. The campaign heightened overall awareness of Church Mutual as a risk-mitigation expert and trusted insurance provider and drove an increase in written premiums.

The PRSA Anvil Awards recognize the best public relations tactics and campaigns of the year and the highest standards of performance for the profession. A total of 38 Silver Anvil Awards, 21 Bronze Anvil Awards, 34 Awards of Excellence and 25 Awards of Commendation were presented. View the full list of winners here.

RELATED Posts

In2 SABRE Award

Company News

Padilla Shortlisted for In2 SABRE Awards

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America finalist.

Padilla Employees gathered at the Virginia PR Awards ceremony holding their awards

Company News

Padilla Earns Best in Show at the Virginia PR Awards

The Richmond chapter of the Public Relations Society of America recognized Padilla with 10 awards, including Best in Show honors.

The Drum Awards symbol on a bunch of white poker chips.

Company News

Padilla Earns Bronze at The Drum Awards

Padilla has been recognized by The Drum Awards Festival 2024 with a bronze in the Advertising: Online Video Campaign category with the U.S. Highbush Blueberry Council.

A blue badge honoring the Chief Marketer Top Agencies of the Year for 2025

Company News

Padilla is a Chief Marketer 2025 Top Agency of the Year

Padilla has been named among the Chief Marketer 2025 Top Agencies of the Year.

Padilla employees Juliette and Rosa in front of a step & repeat at the Drum Awards.

Company News

Padilla Earns Gold at The Drum Awards for Marketing

Padilla was named as a Gold and Bronze winner with Jack Link's at The Drum Awards.

Bright oranges growing on an orange tree.

Company News

Florida Department of Citrus Selects Padilla as Consumer Marketing and Issues Management AOR

Following a highly competitive search, the Florida Department of Citrus has selected Padilla as its marketing and communications partner.

Company News

Padilla Earns 3 Best of NAMA Awards

The National Agri-Marketing Association (NAMA) recognized Padilla with three awards at the 2022 Best of NAMA national awards ceremony.

Company News

Padilla Earns Two 2023 Telly Awards

The Telly Awards honors excellence in video and television across all screens and is judged by leaders across the media industry.

A 2024 AdFed show poster with the words 'unedited' across the bottom.

Company News

Padilla Earns AdFed MN Award

Padilla wins a Silver Pin for its “Grab a Boost of Blue” internet commercial campaign with the U.S. Highbush Blueberry Council.

A person is awarded a SABRE award on stage, shaking hands with the presenter of the award.

Company News

Padilla Earns In2 SABRE Award

Recognized among more than 850 total entries in the 2024 competition, Padilla is a PRovoke Innovation SABRE Awards North America winner.

A woman at a podium for the 2023 Virginia Public Relations Awards.

Company News

Padilla Earns Best-in-Show Award at 2023 Virginia Public Relations Awards

Padilla was recognized with six awards, including Best-in-Show of the Capital Award category, during the 2023 Virginia PR Awards.

Company News

Padilla Hires New Healthcare Group Leader

Jen Dobrzelecki has joined Padilla’s Healthcare Practice as senior vice president and Group Lead.

A black and white photo of Matt Kucharski.

Company News

Padilla President Matt Kucharski Elected to PR Council Board of Directors

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media.

4 Padilla employees are holding their Avenir award plaques, standing together for a group photo

Company News

AVENIR GLOBAL Names 2024 Achievement Awards Honorees

Padilla’s parent company, AVENIR GLOBAL, announced its annual Achievement Awards celebrating the achievements of employees.

A red ribbon next to black text on a white background stating The Drum Awards finalist for Marketing in the Americas 2025.

Company News

Padilla Shortlisted for The Drum Awards

Padilla has been recognized by The Drum Awards for Marketing 2025 with Jack Link’s and our National Jerky Day 2024 campaign.

A poster for the 45th annual Telly Awards which contains a disco ball and trophy with other various shapes on a blue background.

Company News

Padilla Earns 9 Telly Awards

Our work with the U.S. Highbush Blueberry Council and Richmond Region Tourism earned nine Telly Award wins.

Company News

Padilla Earns Five Minnesota Classics Awards

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) recognized Padilla with five awards.

Company News

Padilla Hires New Crisis Team Leader

Chris Werle brings three decades of high-profile crisis communications and issues management experience to the agency.

A headshot of Ryan Smartt, newly appointed vice president of Financial Services at Padilla.

Company News

Padilla Welcomes Financial Services Practice Lead

Ryan Smartt brings nearly 20 years of strategic corporate communications experience to the agency.

Company News

Padilla Earns 5 Minnesota PRSA Classics Awards

The Minnesota chapter of the Public Relations Society of America recognized Padilla with four awards at the 44th annual Classics Awards.

More Posts

All News
No items found.

Reach Out

We're excited to talk transformation and help you get where you need to be.