Padilla Earns Gold at The Drum Awards for Marketing

Padilla was named the Gold winner at The Drum Awards for Marketing 2025 in the CPG/FMCG category for Jack Link’s National Jerky Day 2024. Our “Sasquatch in the Skies” campaign was also recognized with Bronze in the Experience category.  

Jack Link’s invented National Jerky Day, and while past efforts were big on spectacle, they didn’t always drive sales figures worth celebrating. As Jack Link’s CEO said, "Get as much jerky in people’s mouths as possible!" Our job was to find a way to deliver a bold, word-of-mouth-worthy event that also drove a literal and figurative ton of sales—and to get it all off the ground in under six weeks. And that is exactly what we did.

• Watch the video case study here.  

The Drum Awards for Marketing Americas celebrates the very best work, companies, and people from the world of marketing and media, judged by a jury of experts from the world’s top brands.