Paid Media + Advertising

We don't reach audiences with your messaging, we reach individuals based on their online and offline habits, demographics, job role and more. Our paid media offerings include social media, search, display, connected TV, out of home, email, native content, trade, print media and more.

No more guessing games.

Using cutting-edge AI and real-world knowledge, we amplify earned media work directly to consumers, customers and stakeholders on a 1:1 level, pinpointing exactly who we want to reach, tying to your business goals. Our Padilla Pinpoint offerings include:

Earned Amplification. Through our partnership with the world's largest first-party data cloud, we identify and proactively place articles in front of individuals we want to reach most, across digital channels.
Reframe. We target individuals with owned and earned assets, based on the sentiment and type of content they have viewed. During crises, if individuals have seen negative content about your brand, we can respond by serving them positive information.
Spheres of Influence. We identify potential customers and then engage surrounding colleagues, partners and team members with brand content to influence the decision makers.
Sales Tracker. We connect paid and earned to B2B and B2C campaigns, matching customer sales and in-store retail data to determine ROAS and sales attribution.

And the best part? You see results in real time as we measure, optimize and report on every interaction.