Leveraging Display Ads to Make a Greater Impact at a Leading Industry Event
Axonify, a frontline learning provider, needed to increase visitors to its booth and keynote speaking session at the annual Association for Talent Development (ATD) conference.
Insight
As a regular ATD event attendee, Axonify knew they needed a "draw" to attract significant booth traffic – they welcomed visitors with a Yeti mug and unlimited coffee.
Idea
Padilla utilized display ads to geofence ATD one day prior to the event, targeting known hotels of attendees to promote Axonify's keynote speaking session. We delivered ads for the duration of the conference to drive attendees to Axonify's booth and for two weeks following the event, served up retargeting ads to encourage registrations to its upcoming employee engagement webinar.
Impact
Our efforts pre-event, during the event and post-event, resulted in a significant increase YOY in Axonify's speaking session attendees and booth visitors.
Results
85%
increase in speaking session attendees
82%
increase in booth visitors
120
webinar registrations
Awards
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