Measurement + Optimization

Data-driven decision -making.

What was once a hot new buzzword has become certified industry jargon. Everyone talks about it, but are they doing it? What’s more, are they looking at data holistically or in isolation?

We believe that to be effective marketers, everybody – and their data – needs a seat at the table. From one channel activation to the next, our strategies are intrinsically connected, each working together to move our clients’ audiences from awareness to interest to action, and beyond. But to achieve that model, we need full visibility into ongoing performance. That’s where Padilla’s real-time dashboards come into play.   

Each project we complete is multifaceted and brings in data that can often be siloed. Instead of analyzing social, website, email marketing, paid traffic, earned media and other data sources individually, we look at channel performance holistically. Engagement and conversion ultimately are about exploring the user journey from the top of the funnel to the bottom. We focus on capturing data that tells the story of how your users engage with your content to deliver insights that help achieve your business goals. 

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