Using Data to Improve Campaigns
Contrasting data from across all digital channels needed to be streamlined for McDonald's.
Insight
In order to tell the complete performance story, an in-depth overview of McDonald's campaigns using real-time dashboards was built for two franchises in New York.
Idea
Our digital strategy team helped adopt a cloud-based system to bring together McDonald's data from platforms spanning paid, earned and owned channels. This system allows space for collaborative analysis and a way to display cross-channel data that could represent the full picture of its efforts to reach their target demographic.
Impact
The insights and learnings from these newly visualized metrics allowed us to deliver an iterative strategy model that resulted in McDonald's ability to pivot quickly and enhance its activities based on real-time data.
Results
Awards
Reach Out
We're excited to talk transformation and help you get where you need to be.
