Agoro Carbon supports farmers and ranchers implementing sustainable practices that sequester carbon within the soil through financial incentives and agronomic advice. To drive interest and leads with an audience that is both skeptical and costly to reach, Agoro Carbon partnered with Padilla to develop an integrated marketing campaign, anchored by digital paid strategy.

Impactful KPIs were set based on outcomes and conversion metrics. To measure and track performance, Padilla utilized a cloud-based dashboard, bringing together data from every marketing channel with space for collaborative analysis to share the complete campaign performance story.

The learnings from these newly visualized and comprehensive metrics helped guide Agoro Carbon's iterative strategy model. Over time, this allowed them to adjust and enhance their approach for continued business growth and a more sustainable future.