Generative Engine Optimization (GEO)

Consumers’ search habits are changing – and fast. If your company isn’t appearing – or appearing the way you want – in GenAI answers, you’re missing out on potential business and control of your brand’s reputation.

Enhance your brand reputation through GEO.

GEO is far broader than web strategy and site development. It’s critical to integrate GEO into your public relations strategy, so that you not only show up, but stand out in AI-driven results. AI-generated answers are only as strong as the sources they’re trained on. If you want to influence what AI tools say about your brand, you can’t leave it to chance.

GEO isn’t just a digital strategy—it’s a PR strategy. And the best time to start optimizing is now. 

That’s where Padilla GEO 3D comes in.

Discover. Audit presence on AI platforms on key queries and benchmark competitors.
Develop. Make AI-centric content recommendations (citations, schema markup, consistent messaging, etc.).
Deliver. Create content and secure citations in high-authority outlets and communities.

Our approach to improving the visibility and accuracy of your brand in large language models (LLMs) focuses on three dimensions:

Prioritize Authoritative Sites: AI tools lean heavily on trusted sources including national and local media, trade publications, social media, wikis, forums and more. Our digital strategy, media relations and paid media teams target the most important sites for your company.
Craft Clear Communications: Delivering clear and consistent messages in earned coverage is essential because AI recognizes repetitive information and uses it to craft responses. That’s why we create custom message maps to ensure your brand communication is locked in.
Identify and Train Brand Spokespeople: When a credible spokesperson is quoted regularly across multiple channels, they’re more likely to be referenced in AI responses. Our PadillaPrep coaches offer tailored communication training for your executives, so they are prepared to hit your key messages.