The Dad Connection on Social

Despite the celebratory cookouts, activities and cards shared over the weekend, dads weren’t quite feeling the love this Father’s Day – from brands, that is. Of more than 1,000 socially active dads surveyed in a recent study by Social Media Link, nearly two-thirds feel that moms steal the spotlight with Mother’s Day in May.

The majority of today’s parents use social media, often turning to these platforms as parenting resources. Though the mom audience is known to be more heavily engaged on social, the dad audience also maintains a strong presence here and shouldn’t be overlooked. The Social Media Link study revealed that men are more active on social as fathers than before they had kids – proving that the social arena is key for brands wanting to connect with dads.

Source: Social Media Link

But how do we reach them? Below are a few strategies to keep in mind when aiming to appeal to dads on social.



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