All Posts by Catie Frech

Game of Thrones: How HBO Fuels the Fire on Social

Winter finally arrives this weekend in the much-anticipated seventh season premiere of HBO’s Game of Thrones. Even if you’re not a Thrones fan (shame), chances are you’ve heard of the world’s…
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The GIF: 30, Flirty and Thriving

via GIPHY Ah, the GIF. In a world where the typed word has long reigned, the GIF has made a steady ascension, inviting us to take virtual self-expression to the next level with digital animation. Thir…
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3 Tips to Avoiding an Event-Planning Fail (Lookin’ at You, Fyre Fest)

By now, you’ve likely heard about Fyre Festival. The music festival was scheduled to take place in the Bahamas’ Exuma islands last weekend and next, but fell well below the level of luxury and…
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Social Issues Discussions Take New Shape on Tumblr

Tumblr’s recently launched project, Action on Tumblr, “hands a megaphone to the marginalized” by hosting panels of experts and advocates to answer questions on particular issues. Founded on the…
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Brand Takes a Stand: Ben & Jerry’s on Black Lives Matter

While most companies aim to remain apolitical, Ben & Jerry’s throws neutrality to the wind, brazenly using their brand platform as a soapbox for social and environmental justice for more th…
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RIOlizations: Social marketing learnings from the 2016 Summer Games

With the Olympics over, the internet is “lit” with nostalgia: the good, the bad, and the Lochte. Back in April, Rio was projected to be the most social Olympics ever, with 18% of Millennials sayin…
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