Padilla POV: The Swift Rise of ChatGPT

ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch on November 30, 2022. Within weeks, students were cheating on college essays, average citizens were generating sitcom episodes in Seinfeld genre and Ryan Reynolds even used it in January, and became the fastest-growing app in history – faster than Instagram, Twitter and TikTok. 

If you’ve been following the resulting media maelstrom, you may find yourself with more questions than answers. Our team has spent time testing the platform and knowledge sharing with our fellow agencies in the AVENIR Global network. We’ve also received some questions from clients, so we wanted to share our initial thoughts on its potential impact on the marketing and communications industry.  

ChatGPT is a Large Language Model (LLM) that has been trained using billions of internet texts to answer a wide range of questions. This distinguishes ChatGPT from traditional chatbots, as it is able to provide more helpful answers due to its training on vast amounts of information. 

Despite its impressive capabilities, it is important to note that ChatGPT does have a number of limitations: 

In the end, it simply lacks deep intelligence. ChatGPT is not going to write a meaningful opinion piece or stylish prose. It’s also not going to be a strategic partner, either. Of course, there are many areas where it is already proving exceedingly useful: 

As always, we’re continuing to test ChatGPT, as well as following the news. Please reach out if you have questions or would like to discuss more. We learn something new about ChatGPT every day. 

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