Connection Strategy

Meet your audience where they are.

Content is nothing without connectivity, and that means a channel strategy that puts the content in the right place, at the right time, with the right audience. When developing a channel strategy, Padilla starts with a unique PESO (paid, earned, shared, owned) model for each client. Then we ensure that we’re pulling the right levers at the right time to maximize progress against our client’s goals. Our Channels team then gets to work executing – whether we are creating paid display ads, running social media activations or pitching targeted media, our experts work toward driving successful outcomes.

As your program is underway, we continuously measure and optimize using real-time dashboards. If your social media advertising is outperforming, we’ll allocate more budget to secure even better results. We iterate, improve and use our learnings to determine future strategies to achieve client goals.

Our areas of focus include:

Dole Food Company
Leveraging the power of influencers during the pandemic.
From strategy to success. Padilla increases reach and impact of Bremer Bank’s social media.
Be The Match
Celebrating Robin Roberts' 5th Marrow Transplant Anniversary.
The Federation of Quebec Maple Syrup Producers
Creating awareness for the versatility of maple syrup.
Raising awareness of visual hacking.
North Carolina Sweet Potato Commission
Sending our love of sweet potatoes viral
Leveraging influencers to support new beauty product launch.
U.S. Highbush Blueberry Council
The magic of #GoodnessFrozen.
Virginia Lottery
Honoring Virginia’s teachers, one thank-you note at a time.