Breathe Responsibly: The Future of Booze

These days you can get buzzed from alcohol without ever having a sip of booze. In a time-crunched world, who has time to drink cocktails?

Although alcohol vaping and powdered alcohol are still fairly new concepts in the liquor industry, soon the cloud won’t only be for backing up your photos. Across the pond, there’s a new walk-in cloud bar called Alcoholic Architecture, where visitors absorb booze into the bloodstream through their eyeballs and lungs.


Created by Bompas & Parr, an experimental food and beverage studio, Alcoholic Architecture opens July 31 in the Borough Market in London, where it will run for six months. This isn’t the first time this bar has treated Londoners with boozy vapor clouds. The company opened up the first pop-up bar back in 2009 with vaporized Hendricks gin and tonic.

The cloud bar is made using industrial humidifiers to change the spirits and mixers into a boozy mist. Inside, the bar’s humidity is set at 140 percent and visitors are required to wear a protective covering over their clothes. According to Bompas & Parr, the breathable cocktails are made with spirits like Buckfast Tonic Wine, Chartreuse, Benedictine, Trappist beer and a mixer made at ratio of 1:3. Once inside, visitors have visibility of up to a meter.

How drunk will you get?

tumblr_n25rnkoG0a1ry3ug9o1_500 (1)

Each visitor can only spend up to an hour in the installation and the experience will leave you feeling as if you imbibed one big drink. Visitors can also order cocktails while inside in the cloud bar, which are designed to complement the installation.

The question remains on whether all of this is healthy. One of the company organizers says they are working with respiratory scientists and chemists to calculate the safe lengths of time visitors can remain in the cloud. Take that to mean; enter at your own risk.

It’s yet to be seen if U.S. alcohol brands will jump on the cloud bar experience. Personally, I see potential for branded installations at special events and festivals once there is more information available about the health aspects.

What do you think? Would you try a cloudy cocktail?


Related Posts: 2016 Booze Trends: What we love, hate and can’t wait to start Haters Gonna Hate… Vodka? COVID-19: Implications to the Food Supply and Food Security in the U.S. Is Cannabis the most versatile ingredient ever discovered? Top chefs explain why they’re high on the green. Now Trending: 3 Insights from the Winter Fancy Food Show How the Media Influences What We Eat, Drink and Crave