Best Practices for Press Trips: Part II

When it comes to courting wine trade and media, exotic getaways to visit client brands at the source have many advantages, not to mention the inspiration and education they impart to those who matter most to our clients. However, making these costly trips worthwhile for the booze brands that host them requires successfully navigating several minefields.

After recently laying out some pre-trip best practices, I’m back to discuss how to create a memorable experience for the amazing group you’ve curated. The best trip itineraries are always:

By holding your press trip itineraries to these criteria, not only will you have a greater shot at exceeding the results you’ve promised to deliver, your media guests will love you for making the most of their time.

Have any memorable and/or horror stories on past trips? Let’s discuss via [email protected].

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