Viviana Pinzon, Author at Padilla

Posts by Viviana Pinzon Correa

Viviana brings a 12-year background in food + wine marketing, public relations and event production to Padilla’s New York office. She is passionate about working with emerging wine brands and the protected-origin food products of the world on strategic integrated campaigns that promote long term U.S. growth. And also, drinking wine, lots of wine.

Women’s History Month: I’m Speaking With Confidence

March 17, 2021 — Industry Trends

Over 70% of communications professionals in the U.S. are women, and as we become more senior in this industry, the percentage of women in leadership positions declines. Women enter the communications…

Redirecting Wine Marketing Thoughtfully

May 13, 2020 — Industry Trends

It’s no secret that the wine trade has been hard hit by the U.S. public health crisis, especially in the hospitality and on-premise channels. Thankfully, people quickly began drinking more wine at h…

Wine Influencer Partnerships

December 12, 2019 — Industry Trends

Influencer partnerships moved from “nice-to-haves,” to an essential part of a brand’s marketing mix in a very short time, and wine brands are no exception. While there is a ton of saged wisdom o…

Is Wine PR the Right Job for You?

August 28, 2019 — Food + Beverage

Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of this piece holds an…

Creating Impactful Point of Sale Tools in the Wine Market

February 13, 2019 — Food + Beverage

This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. Tchotchkes, swag, call them what you will. To c…

Raising Your By-the-Glass Profile

September 20, 2018 — Food + Beverage

This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. U.S. trade professionals covet a strong by-the-…