All Posts by Viviana Pinzon

2024 Retail, Foodservice and Media Insights [Infographic]

In the food and beverage industry, advances in technology and increased use of digital tools have intersected with an inflationary environment to drive consumer trends. Successful campaigns in the yea…
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Women’s History Month: I’m Speaking With Confidence

Over 70% of communications professionals in the U.S. are women, and as we become more senior in this industry, the percentage of women in leadership positions declines. Women enter the communications…
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Redirecting Wine Marketing Thoughtfully

It’s no secret that the wine trade has been hard hit by the U.S. public health crisis, especially in the hospitality and on-premise channels. Thankfully, people quickly began drinking more wine at h…
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Wine Influencer Partnerships

Influencer partnerships moved from “nice-to-haves,” to an essential part of a brand’s marketing mix in a very short time, and wine brands are no exception. While there is a ton of saged wisdom o…
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Is Wine PR the Right Job for You?

Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of this piece holds an…
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Creating Impactful Point of Sale Tools in the Wine Market

This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. Tchotchkes, swag, call them what you will. To c…
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