All Posts by Rebecca McRoberts

The Power of National Media Coverage

On January 16, 2016, President Obama declared a state of emergency for the city of Flint, MI, due to dangerously high levels of lead contamination in the drinking water. The announcement spurred exten…
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Dietary Guidelines Part 1: What do they mean for marketers?

Every five years, the U.S. Department of Health and Human Services (HHS) releases Dietary Guidelines for Americans—they’re supposed to be a resource for health professionals and policymakers as th…
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It’s Time to Tune in to Podcasts

Can you believe it’s almost been a full month since International Podcast Day?! If you missed the holiday, don’t worry—you’re probably not alone. Luckily, PadillaCRT celebrated enough…
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Medicine & Social Media: A Balancing Act

Here on the PadillaCRT health team, we work with all kinds of clients—health systems, medical professionals, device-makers, you name it. A strong social presence is often key to growing an organizat…
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Sugar, Dopamine, and Infographics: The Importance of Responsible Content

Did you see it? Last week, an infographic claiming to show what happens to your body within the first hour of drinking Coca-Cola tore across the internet like wildfire. Created by blogger The Renegade…
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Coming up at #PRSAHealth

During the second week of May, health care communicators from across the country will gather in Cleveland at the 2015 PRSA Health Academy Conference. Experts from national health systems, associations…
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