During the second week of May, health care communicators from across the country will gather in Cleveland at the 2015 PRSA Health Academy Conference. Experts from national health systems, associations and agencies will discuss some of the biggest trends and challenges facing the industry.
PadillaCRT is the presenting sponsor of the event, and as a member of the health team, I’m looking forward to joining the conversation. Two of the programs, especially, have caught my eye.
1. Think Like a Scientist, Communicate Like a Storyteller, presented by Spectrum. As a media relations specialist, this is a big one for me. Yes, we know that human interest stories are often the quickest way to capture someone’s attention, but what lies beneath the emotion? Data. Without research and insights, you’re only telling half the story. A solid foundation based in data is critical for a good healthcare story, and I’m looking forward to hearing what the Spectrum team has to share.
2. Making Cause-Related Marketing Social, presented by New York–Presbyterian. Everyone knows that NYP does social well – they engage with influencers every day. Just recently, they dedicated their 10,000 tweet to their patients and staff, thanking them for sharing their amazing stories every day. It’s simple, but meaningful. Earlier this week, the occupational therapy team hosted an Instagram takeover, complete with demonstrations from the rehab gym and introductions to the team members. Again, nothing too complicated, but it’s effective.
For this session, the NYP team is planning an inside look at some of their most successful social and digital campaigns. I’m hoping the wildly popular Pirate-themed CT Scan machine comes up – you can’t help but smile at that! Plus, it all began with a tweet from NYP president Dr. Robert Kelly. After being shared through the hospital’s social channels and eventually catching Reddit’s attention, NYP was seeing coverage across the world.
Will you be attending the conference? Which of the sessions are you looking forward to?
Photo credits: Rahul Pandey