Best Practices to Drive Your Employee Engagement and Communication Strategy

Learn best practices for building a strong internal communications program.

As communication professionals, we often get asked the following questions:

With so many different phrases – internal communications, employee engagement, employee experience, workplace experience, company culture, etc. – it can be hard to see how it all fits together. But the answers to the two questions above are actually pretty straightforward.

Employee engagement is key to a company’s growth and success – research shows that highly engaged workforces enjoy a 90% better growth trend than those with less engaged employees. According to Gallup, they also experience 65% lower turnover, an important stat for any company that’s been struggling to attract and retain employees. But engagement doesn’t just happen on its own – a primary driver of engagement is a strong internal communications program. So, you can look at it as: internal communications drives employee engagement, which drives business success. In fact, one study shows that companies with highly effective communications practices see 47% higher returns to their shareholders.

The events of the past few years have likely had a big impact on your employee engagement and communications strategy. But regardless of how the pandemic shifted our ways of working, the basics for creating a strong internal communications program remain the same. Here’s a refresher on best practices:

By following these best practices, you can build a robust internal communications program that drives employee engagement and, ultimately, success for your company.

This post was updated by the author from December 2020.

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