As the conversation about Generation Z (young people ages 14-19) strengthens, admissions officers in higher education are forced to think about adjusting their recruitment strategies to match this new generation of students’ needs and expectations.
Michelle Obama was thinking along similar lines when she launched BetterMakeRoom.org, which was announced yesterday. The website – half social networking platform and half integrated media campaign – is a place for prospective students to get information on admissions tests, financial aid and other similar resources.
“We want to create a space where young people can engage with each other, where they can inspire each other to complete their education beyond high school,” said Mrs. Obama in a statement to the Associated Press.
Better Make Room is part of a larger initiative, Reach Higher, which is aimed at getting younger Americans excited about continuing education beyond high school.
The White House is lending considerable attention to U.S. higher education (ICYMI: Obama told college students they’re too often “coddled”), and this program is a step in meeting the needs of Generation Z. Better Make Room gives the next generation of college students a communications platform – and admissions officers a new resource to peer into the minds of tomorrow’s students.