The Latest on LinkedIn Self-Service Ads

LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities. Let’s take a look at the current choices available and their features:

Sponsored Content – Similar to Facebook’s boosted posts, Sponsored Content appear in your targets’ LinkedIn feeds. They can meet two objectives:

Furthermore, advertisers choose to increase the reach of their content by enabling the LinkedIn Audience Network. This places the content on “high-quality, third-party publishers across mobile and desktop,” enabling you to reach your target audience outside of LinkedIn. Of course, you can block URLs where you don’t want your ads to appear.

LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities.Click To Tweet

Sponsored InMail – This is a fascinating ad unit, because there is nothing like it on any other social platform. With Sponsored InMail, you can send a sponsored message from your personal profile to drive conversions. And, Sponsored InMail only will serve a message to users once every two months. This means you don’t need to worry about spamming users and the ads losing their effectiveness.

Increasing the effectiveness even further, Sponsored InMail messages are only delivered when the recipient is on the platform, guaranteeing placement at the top of recipients’ inboxes.

Text Ads – Generally viewed as the least effective type of LinkedIn advertising, these are the ads that appear on the right rail. They are only available on desktop, so if for some reason, your website isn’t very mobile-friendly (better update that ASAP), these ads could be a good choice for you.

LinkedIn’s targeting capabilities make all of these ads particularly useful:

Have you seen success with LinkedIn self-service ads?

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