Insights.

All Posts by Rosalie Morton

Our Recommendation for the Majority of Brands? Pause on Musk’s Twitter for Now 

When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…
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Musk’s Purchase of Twitter Finalized – Padilla POV Update

Six months ago, we shared our POV on Elon Musk’s purchase of Twitter...which quickly imploded and seemed to be headed to court. Fast forward to last Friday – the purchase was finalized. So, what d…
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Twitter’s New Ownership – Padilla POV 

Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase Twitter for…
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Three Tips for Updating your Social Media Video Strategy

When we work with our clients on their video strategies, we’re finding that they continue to focus on making minute and a half videos that tell the story of their campaign or company. And then they…
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On Deadline with Rosalie Morton

Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise…
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Instagram – The Happier Channel

Go to many leading companies’ Facebook pages and you’ll find loads of negative comments. If you feel like wincing a few times, just check these out. Expedia trying to have a fun contest… comment…
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