All Posts by Rosalie Morton

Threads for Brands: What You Need to Know

Our Channels team put together a brief to help brands navigate the sudden emergence of Threads by Instagram. Read on, and reach out if you’d like to discuss more. TLDR: Our recommendation for brands…
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Social Influencers are Back and Brands are Benefitting

Influencers have evolved significantly since they first entered our radar. Remember the early days when mommy bloggers led the way, sharing their content on tweet chats and starting the conversation o…
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Padilla POV: The Swift Rise of ChatGPT

ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch on November 30, 2022. Within weeks, students were cheating on co…
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Our Recommendation for the Majority of Brands? Pause on Musk’s Twitter for Now 

When Elon Musk purchased Twitter and began implementing his structural changes, we did not recommend that clients stop posting and pause paid spend. Our point of view was that a change in ownership do…
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Musk’s Purchase of Twitter Finalized – Padilla POV Update

Six months ago, we shared our POV on Elon Musk’s purchase of Twitter...which quickly imploded and seemed to be headed to court. Fast forward to last Friday – the purchase was finalized. So, what d…
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Twitter’s New Ownership – Padilla POV 

Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase Twitter for…
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