Reading the Cannabis Leaves: Trends and Predictions in CBD

Curious about cannabis? You’re not the only one. In particular, products containing cannabidiol (CBD), the compound derived from the cannabis plant, have swelled in popularity across consumer segments in the past few years.

CBD does not contain THC, the active compound in cannabis that creates a ‘high’ effect for users. While there is still some controversy about the safety and effectiveness of CBD as we wait for the FDA approval, the potential health benefits of CBD have made it a household name.

CBD’s potential to help its users manage their anxiety has grabbed the attention of consumers. Early studies by independent researchers have found CBD may help to relieve anxiety by reducing stress levels, decreasing rising heart rate and blood pressure, and helping the brain respond to serotonin differently. CBD can also help to reduce chronic pain by impacting pain receptors and reducing inflammation in the body. While CBD products can be seen on website ads, in stores, and on social media, there is a lot that is still unknown about it.

The cannabis and CBD landscape is rapidly evolving. Here’s what you need to know about the CBD industry:

So, what does this all mean? While there are many different CBD products already on the market, from oils, tinctures, and capsules to gummies, candies, and sparkling beverages,  all eyes will be on the FDA as they work to determine “generally recognized as safe” or GRAS, levels for these compounds. If you’re interested in learning more about the cannabis market and understanding its challenges and opportunities, contact us.

This post was co-authored by Julie LePere.

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