Insights.

All Posts by Julie LePere

Adding Value to the Rapidly Evolving Sustainability Space

Gen Z believes what they eat is who they are. Today’s consumers express their values and aspirations through food and beverage choices. And it’s not just about taste, price, convenience and nutrit…
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The Racial Awakening of F&B Brands

With the social justice and anti-racism movements front and center throughout the U.S., food & beverage brands need to be culturally “woke” now more than ever before. Following the police kill…
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COVID-19’s Impact on Our Eating Habits

Since we were babies, food has been a way to celebrate the good and comfort the bad. During these unprecedented times, it’s no surprise that the current COVID-19 crisis has led to a change in our ea…
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How Food Ingredients Garner Celebrity Status

As in the world of celebrities, food ingredients garner “celebrity status” on menus in what seems like an overnight transformation. Avocados, kale, cauliflower – a few “celebrity foods” that…
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Could AI Improve Your “Human” Experience?

Truth be told, customer experiences today are often fleeting and forgettable – typically targeted on the moment of transaction and lacking in any lasting impression. As marketers, we understand…
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Do Less, Gain More: How Foodservice Operators Can Increase Consumer Interest by Wasting Less

Can I take your order? I’d like an organic, zero waste, eco-friendly burger with a side order of ugly vegetables, served with no plastic straw and 100% compostable fork and knife, please. That’s r…
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