The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the “now normal?”
Our Anatomy of a Pandemic research helps organizations better understand the consumer’s perspective:
- What pre-COVID-19 behaviors looked like for several activities
- How consumer motivations directly influence COVID-19 behaviors
- How those motivations change over time
- Which behaviors will revert back to their pre-COVID-19 state, and which behaviors will stay long past the pandemic
We found three behaviors that changed as a result of COVID-19: donating to a charity, wearing a mask and working remotely. And our research breaks down the four motivations driving each consumer behavior: what you think, what influencers think, barriers and emotions.
For key takeaways, view the Anatomy of a Pandemic research report here and don’t hesitate to contact us if you’d like to learn more.