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Posts by Dan Reilly
The focus of Dan’s work centers on discovering why buyers behave the way they do (or don’t). As lead for Padilla’s research division, SMS Research Advisors, Dan helps clients improve how products and services perform in their markets. From ideation and new product development to brand imaging and message testing, he’s done it all in his 20 years in research. While Dan has a wide array of industry experience, he mostly focuses on health care, technology, food and beverage and agriculture. Dan holds an MBA and is finishing his PhD in Psychology.
All Posts by Dan Reilly

Control-Based vs. Risk-Taking Buyers: How Understanding Both Can Boost Your Marketing Efforts
October 7, 2021 — Industry Trends
One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going to receive. The idea is that if a person…
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3 Potential Product Launch Pitfalls
June 11, 2021 — Brand
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In this scenario, marketers are l…
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Supply Chain in a Post-COVID Environment
January 5, 2021 — Industry Trends
There’s no doubt that the pandemic has changed consumer behaviors and motivations . And when we thought about the specific ways supply chain was being impacted by COVID, we conducted in-depth interv…
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How to Measure Patient Loyalty and NPS for Health Care Companies
October 26, 2020 — Health
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), Customer Sat…
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Anatomy of a Pandemic
October 19, 2020 — Industry Trends
The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the “now normal?”…
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Defining Brand Quality
September 17, 2020 — Health
Without a doubt, health care brands play an extremely important role in our lives; they are often the proxy for us to identify health care products and services we would trust with our lives and the l…
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