Insights + Strategy

Connecting the Dots.

We are a why-centric team that orbits around people, culture and brands to make strategic recommendations for our clients. Insights are the backbone of any campaign, and we use them to help you engage in the right communication with the right people at the right time.

Some of the ways we help connect people, culture and brands:

Great insights don’t exist in a silo. They are rooted in great research.  For our primary research capability, connect with SMS Research Advisors at

Spotlight Survey
5 in 5: Standing at the intersection of people, culture and brands
5 stories that you can read in 5 minutes
You Can't Automate Trust