Deluxe was satisfied with their brand repositioning efforts – but lacked specific insights around engagement and response to fine-tune its marketing efforts.

To truly measure the success of the Deluxe rebrand, Padilla devised a study that was not only continuous but that also segmented audiences by industry, company size and buyer persona. As a result, the study measured awareness, engagement and understanding of the repositioned brand at a level that was granular enough to inform a nuanced marcomm strategy.​

Insights from this study enabled Deluxe to adjust budgets and priorities based on traction the rebrand achieved among different target audience segments, stretching their marketing dollars without sacrificing support.​