Digital

Crafting digital experiences that drive action.

Padilla puts digital at the center of every campaign. There are some who say there’s no fundamental difference between digital and traditional communications – that it’s still essential to identify your audience, find where they are and connect with them in a meaningful way that leads to results for your business. And they’d be right.

But if they left it at that, they’d also be completely wrong. With digital projects, there are more variables, more pitfalls, and so many more opportunities for targeting, optimizing and documenting success. If you really want to get it right, you’ll want a team of seasoned, thoughtful experts who’ve spent their entire careers learning all the tricks and working digital wonders for brands big and small. That’s us.

What We Do

• Strategy
  • Immersive research
  • Persona development
  • Customer and stakeholder journey
  • Problem identification
  • Analytics and measurement
• Design
  • UI/UX design
  • Wireframing
  • Rapid prototyping
  • Product design sprints
  • Usability testing
• Development
  • Full-stack web and mobile
  • Digital products
  • Content management systems
  • E-commerce integration

How We Work

• Roadmap
  Working together, we define what success is for your business and your audiences to craft the roadmap to develop an effective and engaging digital experience or product.
• Experience Design
  With an award-winning design team, we quickly design, iterate on and validate our experiences to ensure they solve the problem you’ve tasked us with and draw your audiences back again and again.
• Execution and Launch
  Whether it’s e-commerce, mobile apps or a streamlined online experience, we leverage our strategy, design and development team to bring the new digital experience to life with an agile and iterative approach.

For more on our performance communications, content and digital marketing capabilities, visit shiftcomm.com.