Reimaging UX to Increase Sales
TraceGains, a global tech company, needed to modernize its marketing efforts and relaunch its brand website to correspond with the roll-out of its flagship platform.
Insight
The previous website was built on HubSpot, which had great CRM capabilities, but almost no ability to customize the sitemap or design tools to support the rapidly changing needs of TraceGains' marketing team. It was time for a rebuild.
Idea
Padilla knew that understanding TraceGains’ goals, current customers and future aspirations would inform a new sitemap ideally suited for its different audiences and their unique journeys. This would create a foundation for digital marketing backed by smart analytics.
Impact
The complete transformation of TraceGains.com has increased user engagement and driven more sales, a goal that was critical for this project’s success. The results below were achieved within the first 30 days from site launch.
Results
↑282%
Request a Demo pageviews
↑375%
Request a Demo submissions
↑20%
Organic search traffic
Awards
Reach Out
We're excited to talk transformation and help you get where you need to be.
