Increasing Awareness and Adoption of Cybersecurity Standards
The International Society of Automation (ISA) needed to grow awareness and adoption of the globally recognized industrial automation ISA/IEC 62443 standards.
Insight
As production environments increasingly use digital technologies for operations, the risk and rise of cyberattacks increases. Unfortunately, security around the operational technology is not always a priority for organizations building out their cybersecurity standards.
Idea
Padilla worked with the ISA to shape an earned media program, leveraging the expertise of its members to increase awareness of both the cybersecurity risks and solutions in industrial automation.
Impact
In the first year, ISA memberships grew by 8% and the ISA became a go-to source for media looking for an OT cybersecurity expert in any given industry.
Results
25+
high-value placements across trade, security and business media
84%
increase in earned media coverage
8%
increase in memberships
Awards
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