All Posts by Jason Poulos

How to Spot Fraudulent Traffic from a Display Advertising Campaign

I thought I was done writing about bot traffic from an ad campaign but turns out I was wrong. We recently ran a targeted display advertising campaign and 82% of the campaign’s traffic was from a bot…
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20+ Local SEO Tips for Businesses with Multiple Locations

Having strong search rankings requires thorough planning, strategy and flawless execution. Google looks at over 200 factors when ranking content and the markup, site structure, user experience and con…
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3 Growing Digital Trends for 2016: Automation, Personalization, Gamification.

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue…
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3 Reasons Why Your Site Needs a CDN in 2016

At it’s core, a Content Delivery Network (CDN) is a network of servers across the globe used in an effort to create a fast loading website for site visitors worldwide. The connectivity and speed of…
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5 SEO Copywriting Tips

How to write copy that’s friendly to users and search engines. A website’s copy has a huge influence on how a site ranks in Google. The most strategically planned out and well built websit…
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3 Types of Keywords Needed for Successful SEO and SEM

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each t…
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