Culture

Understand audiences. Don't let assumptions get in the way of understanding people. Solve problems by seeing the world through their eyes, and then treating them the way they want to be treated.

Think beyond the obvious and ask what if. Simply put, ask why ... and why not. Smart, imaginative thinking comes from having an insatiable appetite for learning new things and understanding everything. Require it, inspire it and put it to work.

Bring the right people to the table. Draw strength from each other’s diverse perspectives and opinions. Always ask what voices and skills will turn good work into brilliant work. And we always look beyond our immediate teams. We are stronger because we think as many, not as one.

Make hard decisions and choices. Clients hire us to solve problems. Hair-pulling, strategic, creative and tactical ones. That requres us to take smart risks, push the bold ideas and be brave enough to do the right thing for the work.

Do great work and earn a seat at the table. Trust works when we build and protect it with authenticity, accountability and respect. It's the glue that makes our work, our relationships and one another stronger.

Take responsibility and make things happen. Be an entrepreneur for our culture, our business and our clients. If something needs fixing, fix it. If someone needs to do something about it ... grab a mirror. The future belongs to us.

Building trust means demonstrating authenticity, accountability and respect. Giving trust means assuming positive intent and showing grace. Together they’re the glue that makes our work, our relationships and one another stronger.