Padilla’s work with the U.S. Highbush Blueberry Council (USHBC) has been shortlisted by The Telly Awards Judging Council in the Online Commercials category:
Blueberries are beloved for giving consumers a nutritious, delicious “boost of blue” in every handful – not to mention their versatility and snackability. In the summer of 2023, the USHBC showcased blueberries’ transformative power with these new video ads that promise an extreme boost of energy in a surprising and clever way.
The Blue campaign ads are part of USHBC’s ‘Grab a Boost of Blue’ campaign, a unique initiative that aims to inspire blueberry consumption and drive demand. The campaign encourages consumers to incorporate blueberries into every part of their lives by enjoying their delicious taste, exploring their versatility in cooking, and capitalizing on their health benefits.
The campaign leaned into the transformative power of the blueberry boost in an unexpected and humorous way to break through the clutter and resonate with our audience.
About The Telly Awards:
The Telly Awards honors excellence in video and television across all screens. Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
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