MINNEAPOLIS (January 19, 2017) – The Conseil Interprofessionnel du Vin de Bordeaux (CIVB), which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s respected Bordeaux wine region, has selected Padilla as its public relations agency of record for the United States. The work will be based primarily out of the agency’s New York office.
“We’re excited to partner with Padilla on our consumer, trade and influencer public relations activities in the U.S.,” said François Jumeau, CIVB marketing manager. “Padilla’s creativity, dynamism and professionalism, as well as its extensive experience working with other wine regions, make the agency an ideal fit for promoting Bordeaux wines.”
“Bordeaux is considered one of the world’s seminal wine regions,” said Lynn Casey, Padilla CEO. “What makes Bordeaux so exciting is that its wines come in a variety of styles, colors and price points, so there is a great opportunity to tell the full story of Bordeaux wines and showcase their versatility and food-friendliness. The unparalleled history of the region is coupled with a new generation of growers and winemakers who honor both innovation and deep-rooted tradition. They are expanding the definition of Bordeaux, while remaining anchored in the spirit of the region’s people and wine. Padilla is thrilled with the opportunity to work with the region at such a dynamic time.”
About the Conseil Interprofessionnel du Vin de Bordeaux (CIVB)
The CIVB represents nearly 6,600 Bordeaux producers and 300 négociants (wine merchants). It has four missions:
Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.
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