RICHMOND, Va. (Sept. 23, 2021) – Padilla was recognized with eight awards, including Best in Show (Campaigns), during the 2021 Virginia Public Relations Awards ceremony, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA Richmond). This marks the fifth consecutive year the Best in Show honor has been awarded to Padilla.
Natalie Smith, APR, was the recipient of the 2021 Thomas Jefferson Award of Excellence in Public Relations.
Padilla, and its FoodMinds division, earned Best in Show (Campaigns) with Produce for Better Health (PBH). The agency was engaged to create a new campaign to help reverse Americans’ declining fruit and vegetable consumption by maximizing consumer-behavior insights and creating innovative engagement opportunities. The Have A Plant™ consumer movement featured a refreshed PBH brand, new digital ecosystem and upgraded influencer network. Within six months of launch, the movement connected with 165 million people through social media, webpage views and media coverage alone. Reach continued to grow in the past year, to more than 300 million. In addition, the movement has helped drive produce sales and helped increase PBH membership.
In addition, Padilla was recognized with six awards for the following client work:
COMMONWEALTH AWARDS
Marketing Consumer Products/Services (Excellence)
Dole Food Company
A Sweeter Social Platform Makes the Dole Brand Stick
Integrated Communications (Excellence)
Reputation/Brand Management (Excellence)
Produce for Better Health
A Recipe for Success: Fruits and Veggies are Key Ingredients for Healthier, Happier Lives
CAPITAL AWARDS
Social Media: Paid (Excellence)
Influencer Marketing (Excellence)
Dole Food Company
Bringing Fun Back Into the Kitchen with #DIYDoleWhip
Websites (Merit)
Produce for Better Health
A Recipe for Success: The Produce for Better Health Foundation Digital Ecosystem
In a virtual ceremony, PRSA Richmond honored statewide organizations and companies for excellence in public relations. Over its 74-year history, the chapter’s awards program has recognized the most creative and effective communication strategies and tactics happening across Virginia.
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